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PRE-CON EVENT: AI IN ACTION SUMMIT 2024 - ET (Eastern Time, GMT-05:00)
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PRE-CON EVENT: AI IN ACTION SUMMIT 2024 - ET (Eastern Time, GMT-05:00)
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Showing 1 of 1 Streams
AI in Action Summit
9:30am - 10:00am
Badge Pick Up & Networking
10:00am - 10:10am
Welcome to AI in Action
- Yogesh Chavda - Director, Center for Marketing Solutions, University of South Carolina
10:10am - 11:10am
WORKSHOP: Harnessing Generative AI for Market Research Innovation
- Yogesh Chavda - Director, Center for Marketing Solutions, University of South Carolina
11:10am - 12:10pm
MASTERCLASS: How Suntory Global Spirit Used AI to Revolutionize Qual Research & How to Prompt Your Way to Qualitative Insights
- Andy Barraclough - CEO, Voxpopme
- Sarah Tomasaitis - Director, Consumer and Shopper Insights, Suntory Global Spirits
- Betsy Nelson - Head of Product, Voxpopme
- Tammy McGill - Head of Market Research, InComm Payments
12:10pm - 12:35pm
AI Demos
- Hamish Brocklebank - Founder, Brox.AI
- Leon Bourner - Director of Sales and Client Development, itracks
- Betsy Nelson - Head of Product, Voxpopme
- Rajesh Kari - Global Business Leader, Vice President, InfoVision, InfoVision
- Cassin Duncan - Senior Director, Digital Intelligence, InfoVision, InfoVision
12:35pm - 1:35pm
Networking Lunch
Showing 2 of 2 Streams
TRACK 1
TRACK 2
1:35pm - 1:40pm
Welcome
- Yogesh Chavda - Director, Center for Marketing Solutions, University of South Carolina
1:40pm - 2:10pm
Foundational AI Models Turn Data into Performance
- Daniel Scantlebury - VP of Data Science, Resonate
- Lynn Duffy - Director of Research, Butler/Till
2:10pm - 2:40pm
The AI Insights Revolution: Discover 3 Ways of Transforming Consumer Research with AI
- Eli Moore - Senior Director, Consumer Analytics, Coca Cola
2:40pm - 3:10pm
PARTNER SESSION
1:35pm - 1:40pm
Welcome
1:40pm - 2:10pm
Enhancing Research & Exploring AI's Evolution
- Kajoli Tankha - Senior Director, Consumer Marketing Insights, Microsoft
- Robert Graves - Senior Director, Data Management & Science, Microsoft Customer & Market Research, Microsoft
2:10pm - 2:40pm
AI Unleashed: Revolutionizing Qualitative Depth in Quantitative Research
- Claire Kuhn - SVP, Research & Insights, OvationMR
- Dan Coates - President, Ypulse
- Erik Larsen - SVP, Research & Product Development, OvationMR, OvationMR
2:40pm - 3:10pm
Pharma AI Case Studies in Marketing & Market Research
- Arvind Balasundaram - Executive Director, Commercial Insights & Analytics, Regeneron Pharmaceuticals
- Derek Fetzer - Director, Customer Insights, Regeneron
3:10pm - 3:40pm
Networking Break
Showing 2 of 2 Streams
TRACK 1
TRACK 2
3:40pm - 4:10pm
Reengineering Market Insights for an AI-Driven Future
- Kendra Speed - Director of Consumer Market Research, LinkedIn
4:10pm - 4:40pm
PARTNER SESSION
3:40pm - 4:10pm
Crafted Illusion or Unfiltered Reality? How AI Supported Social Listening is the True Voice of the Customer
- Daniel Fazekas - CEO & Founder, Bakamos
- Jim Kempland - Co-Founder & CEO, BARE Zero Proof Spirits
- Erik Larsen - SVP, Research & Product Development, OvationMR, OvationMR
4:10pm - 4:40pm
Intersection of AI & Insights: Real Life Applications of AI in Data & Insights
- Suraj Rajdev - Head of Analytics, Google
4:45pm - 5:25pm
Keynote Panel: Future-Proofing Your Profession: Upskilling in an AI-Driven World
In today's rapidly evolving landscape, the integration of AI is transforming industries and reshaping job roles. However, rather than viewing AI as a threat, it's time to embrace it as a tool and partner in enhancing our professional capabilities. This session explores strategies to future-proof your profession through upskilling in an AI-driven world, emphasizing the importance of human skills alongside technical expertise. Join us to discover how you can thrive in an AI-driven future while maintaining the essential human touch in your profession.
- Daniel Hirst - Senior UX Researcher, Research and Insights, Vivint Smart Home
- James Newswanger - Lecturer, Department of Applied Analytics, Columbia University
5:25pm - 5:30pm
Chairperson's Closing Remarks
6:30pm - 7:15pm
TMRE First-Timers Orientation
7:30pm - 8:45pm
By the Fireside: An After-Hours Welcome Gathering
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