November 15-17, 2021
You never expected a keynote line-up like this...
THE MOST EPIC COMBINATION OF FORWARD-THINKING, HIGHLY-RELEVANT VISIONARIES TAKE THE STAGE IN NASHVILLE
MASTER P ON BRIDGING CULTURE FOR CORPORATE AMERICA
PERCY MILLER aka MASTER P
music mogul, businessman & philanthropist\
Hip-hop has become one of the influential forces in culture. It shapes how today's companies reach an audience, build brands, and stay relevant. Luckily, Master P has been doing this his whole career. The CEO of P. Miller Enterprises has sold 100M+ records in music, launched several consumer-packaged goods products, and advised other brands we use on a regular basis. Companies everywhere want to bridge corporate America and culture. That's why Master P is a perfect person to share his insights at TMRE 2021.
UNLOCK THE NEXT S-CURVE OF INNOVATION, POWERED BY HUMAN + DATA + TECHNOLOGY
Chief Insights & Analytics Officer, PROCTER & GAMBLE
P&G is creating the next S-Curve of Innovation in the Insights Industry, powered by - Human + Data + Technology: Today the industry largely thinks of research and analytics as descriptive, predictive and prescriptive. What P&G prefers to say is Anticipatory. P&G is using the power of Human + Data + Technology to revolutionize how they anticipate market trends & consumer jobs and drive activation of Brand go-to-market plans to grow Businesses and delight Consumers. And with all the promises that data, technology and AI offers, they know that underneath every data point is a human.
AGITATE TO STIMULATE: HOW SUCCESSFUL BRANDS EMBRACE A DOSE OF GOOD FRICTION
best-selling author, Upcoming book Friction
Since the moment the first human invented the wheel, we have been on the hunt to do more with less effort. We invented the pull-down-to-refresh gesture on mobile devices to save us the effort of clicking on a single button. This has accelerated in recent years with a ruthless focus on creating frictionless experiences. But have we gone too far? Indeed, not all friction is created equal. In the quest to reduce bad friction, have we neutered all the good friction. Good friction is essential to induce the much needed happy chemicals like Adrenaline, Dopamine, Oxytocin, Serotonin and Endorphins (A DOSE). Good friction that leads to creating Exclusivity, Meaning, Belonging, Rapport, Assurance, Competence, and Engagement (EMBRACE).
Come learn how successful companies are developing new insights into the role of good friction in the design of meaningful brand experiences.
CHANGING WORK FROM THE INSIDE OUT
Head of Mindfulness and Compassion Programs, LINKEDIN
Author of The Full Body Yes
Wisdom traditions have been talking about mindfulness and compassion for thousands of years. Now it's time to bring these concepts into the workplace. We'll talk about how mindfulness and compassion are not only relevant and important in today's work environment, they're also a strategic advantage for individuals, teams, and companies.
WHY MEANING MATTERS
Acclaimed Anthropologist & CEO, MOTIVBASE
We live in an age where a lot of people, companies, and brands operate in constant fear of saying and doing the wrong thing. As a result, we are reacting with our insights, marketing programs, innovations, and strategic initiatives. Never leading.
Why meaning matters is a keynote dedicated to illustrating the difference between listening to what people are saying versus understanding what they mean.
In this keynote, learn what meaning really is and why it is critical to any insights organization. Using examples of current events, as well as research on topics like feminism, race, and gender, Ujwal will illustrate how anthropology can help unlock the implicit side of the meaning equation and open the door to a world where organizations, brands, and their leaders, can feel free to lead, once again.
MASTER STORYTELLING BY ONE OF COUNTRY MUSIC’S BEST SINGER-SONGWRITERS
COUNTRY MUSIC SINGER-SONGWRITER
Having written more than 2,000 songs, many which have been featured on albums selling millions of copies - Grammy winners, gold and platinum awards and 9 of Jimmy's songs have been certified Number 1 hits as singles by Billboard Magazine, it's no surprise one of the most common calls in the music industry is from an artist's representative to Sony Publishing requesting availability on songs from Jimmy Yeary's catalogue of music.
When you feel a story, you see it. When you see a story, you tell it effectively. Everyone’s life is a story that has been authentically felt and therefore can be drawn upon to utilize every emotionally valuable detail to move and inspire. Jimmy takes the lessons he has learned and the experiences he has encountered in his music career and shares the process of creating that can be applied to your world.
Get ready to be toe-tapping while learning a disciplined approach to storytelling from outside the industry by one of Nashville’s most famous singer-songwriters.
INTELLIGENCE 2.0: BOOSTING OUR BRAINS WITH THE LATEST IN DNA SCIENCE
Professor, Author, Sociologist, Social Advocate
Ever wondered where brainpower comes from? From business gurus to neuroscientists to tech giants, we have amassed a litany of theories on what it is and applications for how to boost it. And today new technologies have arrived to reprogram our minds by reprogramming our genes. However, research into our genes is also showing us that there is more to brainpower than DNA. The parts of our cells that turn DNA on and off called the “epigenome'' respond to stressors in our environment, powering down healthy genes while powering up unhealthy ones and encouraging mental degeneration instead of regeneration as we move through our day. In this talk, Rina breaks down the science of brainpower to help you understand where it comes from and how you can truly maximize it. She shares some important strategies for changing your environment so that you can empower your epigenome to empower your mind.
Hear it first at TMRE, uncover an emerging realm of research that provides we can grow and shrink parts of our brain based entirely on what we repeatedly bring to mind. In short - you are what you think.