Agenda Overview
At TMRE, the agenda is built around you—the challenges you're facing, the influence you're building, and the impact you're driving. With 120+ sessions, you'll connect with peers, learn from leaders, and walk away with actionable takeaways.
Conference Schedule
Here’s a snapshot of the daily schedule to help plan your time and travel:
Sunday, October 4
- First-Time Attendees: Welcome Session (4 PM): New to TMRE? Don’t miss this session for tips and tricks to make the most of your experience.
- Dinner with New Friends (PM): Joining us solo? Sign up for a small-group dinner at a local restaurant – an effortless way to meet new people.
Monday, October 5
- Keynotes and Breakout Sessions (all day): A full day of learning and inspiration from leading voices in market research.
- Science + Magic Summit (all day): Curated by the teams at WARC and Contagious, step into the immediate future of marketing at The Science + Magic Summit, where data-driven insights meet bold creativity. Open to All Access Pass holders.
- Expo Hall Reception (PM): Enjoy light bites, drinks, and casual conversations while exploring the latest market research technology in the Expo Hall.
- Dinner with New Friends (PM): Joining us solo? Sign up for a small-group dinner at a local restaurant – an effortless way to meet new people.
Tuesday, October 6
- Keynotes and Breakout Sessions (all day): Keep the momentum going with another day of inspiring talks and actionable sessions.
- Marketing Effectiveness Summit (all day): A full day of programming from Effie designed to make your work more grounded in insight, strategy, creative execution, and results. Open to All Access Pass holders.
- Extra Innings Party at Coors Field (PM): Our can’t-miss evening event – great food, music, and plenty of chances to celebrate with the fellow attendees.
Wednesday, October 7
- Workshops and Interactive Sessions (all day): Interactive, deep-dive training sessions designed to help you build new skills through creative exercises, collaborative working sessions, focused development, and guided work sprints. Open to 3-Day & All Access Pass holders.
- AI in Action Summit (all day): Explore how marketers are creating smarter, more personalized campaigns while keeping the human side of market research front and center. Open to 3-Day & All Access Pass holders.
- Community Meetup (PM): Stick around for a relaxed, in-person gathering with fellow community members before heading home.
Agenda Topics
- New Research Methods: Discover the skills, methods and tools being used by today's insights leaders to do market research faster, smarter, and more effectively.
- Human-Powered Insights: This track will highlight the importance of human intuition in market research as well as emphasize behavioral insights and the decision-making process when looking beyond the numbers.
- The Backstage Boardroom: This content will be tailored to senior insights and analytics leaders who are seeking an open forum to discuss overcoming business and leadership challenges. This track will also focus on strategies for leading through disruption and change.
* This is an invite-only track for senior client-side executives. If you wish to learn more, please contact Katie Flash, conference director, at katie.flash@informa.com.
- The Future of Insights: Sessions here will reframe how you think about market research, cover next-gen technology, and set you up for success with new best practices for thriving in the next era of insights.
- Insights-Driven Strategy & Impact: Explore ways to connect insights to business strategy and hear impact success stories from becoming a strategic business partner.
- Aligning Analytics & Insights: Stop working in siloes. Discover what's possible when analytics and insights collaborate to drive smarter business decisions. Decision Science and other next-gen tech that are pushing business decision-making forward will also be covered.
- From Numbers to Narrative: Effectively bridging the gap between insights and analytics is only half the challenge – successfully communicating the story behind the numbers is the other. This track explores data storytelling techniques and strategies to clearly communicate insights and drive stakeholder buy-in.
- Emerging Consumer Trends: This track will cover shifts in consumer behavior, expectations, and preferences to act more quickly on what your consumers want in the near term.
- Foresight & Future Planning: Sessions here will look beyond current trends to analyze and anticipate future products, brands and services. How to strategize and align with long-term business goals will also be covered.
- TMRE Unscripted: Break away from the norm and join us at TMRE’s Expo Hall stage for “untraditional” session formats such as Think Tanks and Ask Me Anythings. Sessions here are designed to be highly interactive to foster discussion and engagement among attendees.
Summits
Take a look at the summits you'll experience at TMRE
Science + Magic Summit
Presented by WARC and Contagious
Monday, October 5
Step into the immediate future of marketing at The Science + Magic Summit, where data-driven insights meet bold creativity. Curated by the editorial teams at WARC and Contagious, this series of high-octane talks will uncover the industry shifts and key cultural trends that are reshaping marketing. Discover how the world’s most innovative brands are turning creative insights into groundbreaking ideas that engage audiences and drive business impact. Explore the agenda.
All Access Pass Holders Only
Marketing Effectiveness Summit
Presented by Effie
Tuesday, October 6
A full day of programming designed to make your work more grounded in insight, strategy, creative execution, and results. Hear from the most effective leaders in the world as they share how deep human understanding drives sharp strategy, inspires impactful work, and delivers measurable business outcomes. Expect fresh thinking, practical takeaways, and proven examples you can apply to your business. Explore the agenda.
All Access Pass Holders Only
AI in Action Summit
Elevate your conference experience with the AI in Action Summit which is included in the TMRE 3 Day pass or All Access Pass. This special event offers deeper insights and networking opportunities in the realm of AI for insights and marketing professionals. Learn more about the AI Summit here.
Extra Innings Party at Coors Field
Step up to the plate for our Extra Innings Party on Tuesday evening at Coors Field, home of the Colorado Rockies. After a full day of ideas and inspiration, keep the momentum going under the stadium lights with great conversations, new connections, and a few surprises along the way.
Grab a drink, take in the view, meet fellow attendees, and knock a few more TMRE moments out of the park.
