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Key Sessions
Linda Hill
Leading through COVID-19
Harvard Business School
Ujwal Arkalgud
KEYNOTE // The Intangible Current Shaping Your Business
MotivBase
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Main Conference Day ONE

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Main Conference Day ONE

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10:00am - 10:05am5 mins
Expo Opens
    11:00am - 11:15am15 mins
    Welcome
    • David Boyle - TMRE Chairman, Audience Strategies
    11:15am - 11:45am30 mins
    Leading through COVID-19
    • Linda Hill - World-Renowned Expert on Leading and Diversity-Driven Innovation; Award-Winning Co-Author of Bestseller, Collective Genius, and Co-Founder, Paradox Strategies Leadership Advisor Firm; Professor of Business,, Harvard Business School
    11:45am - 12:00pm15 mins
    Q&A with Linda Hall
      12:00pm - 12:30pm30 mins
      KEYNOTE // The Intangible Current Shaping Your Business
      • Ujwal Arkalgud - Cultural Anthropologist and CEO, MotivBase
      12:30pm - 12:45pm15 mins
      Q&A with Ujwal
      • Ujwal Arkalgud - Cultural Anthropologist and CEO, MotivBase
      12:45pm - 1:25pm40 mins
      Networking in the Virtual Expo Hall & Success Stories featuring Clients and Partners
        1:25pm - 1:40pm15 mins
        TRACK 1
        Session presented by Burke
          1:25pm - 1:40pm15 mins
          TRACK 2
          Conducting Research after a Crisis: Being Competitive in a New Landscape
          • Jonathan Asher - Executive Vice President, EyeSee
          1:25pm - 1:40pm15 mins
          TRACK 3
          Welcome
            1:25pm - 1:40pm15 mins
            TRACK 4
            Welcome
              1:25pm - 1:40pm15 mins
              TRACK 5
              Welcome
                1:25pm - 1:40pm15 mins
                TRACK 6
                Welcome
                  1:40pm - 2:00pm20 mins
                  TRACK 1
                  PANEL DISCUSSION // Data, Data Everywhere: Friend, Foe or Strategic Advantage to Insights Leaders?
                  • Amelia Eddleman - Head of Consumer & Brand Research, Google
                  • Susan Sumida - Research Operations & Programs Director, LinkedIn
                  • Natasha Hillier - Head of Customer Strategy & Insight, HSBC Bank Canada
                  • Rhonda Hiatt - Chief Strategy Officer, CLEAR M&C Saatchi
                  1:40pm - 2:00pm20 mins
                  TRACK 2
                  This session will be delivered by Black Swan Data
                    1:40pm - 2:00pm20 mins
                    TRACK 3
                    Of Roles and Rituals: Driving Consumer Connection through Brand Evolution
                    • Jill Boyce - Vice President, Consumer & Market Insights, J.M. Smucker
                    1:40pm - 2:00pm20 mins
                    TRACK 4
                    Your Customers are Talking. Are You Ready to Listen
                    • Eric Martin - Head of Brand Development, Twitter, Inc.
                    1:40pm - 2:00pm20 mins
                    TRACK 5
                    Do you have a good story to tell?
                      1:40pm - 2:00pm20 mins
                      TRACK 6
                      Inform the Customer Journey with Digital Insight Communities
                      • Nicole Kealey - Chief Strategy Officer, Vision Critical
                      2:00pm - 2:15pm15 mins
                      TRACK 1
                      Q&A + conversation breakouts
                        2:00pm - 2:15pm15 mins
                        TRACK 2
                        Q&A + conversation breakouts
                          2:00pm - 2:15pm15 mins
                          TRACK 3
                          Q&A + conversation breakouts
                            2:00pm - 2:15pm15 mins
                            TRACK 4
                            Q&A + conversation breakouts
                              2:00pm - 2:15pm15 mins
                              TRACK 5
                              Q&A + conversation breakouts
                                2:00pm - 2:15pm15 mins
                                TRACK 6
                                Q&A + conversation breakouts
                                  2:15pm - 2:45pm30 mins
                                  TRACK 1
                                  Roundtables / Affinity Groups
                                    2:15pm - 2:45pm30 mins
                                    TRACK 2
                                    Roundtables / Affinity Groups
                                      2:15pm - 2:45pm30 mins
                                      TRACK 3
                                      Roundtables / Affinity Groups
                                        2:15pm - 2:45pm30 mins
                                        TRACK 4
                                        Roundtables / Affinity Groups
                                          2:15pm - 2:45pm30 mins
                                          TRACK 5
                                          Roundtables / Affinity Groups
                                            2:15pm - 2:45pm30 mins
                                            TRACK 6
                                            Roundtables / Affinity Groups
                                              2:45pm - 3:05pm20 mins
                                              TRACK 1
                                              This session will be delivered by C-Space
                                                2:45pm - 3:05pm20 mins
                                                TRACK 2
                                                Going Big and Wide: Foundational Insights in the Time of “Faster, Cheaper”
                                                • Douglas Healy - Senior Director , Consumer Insights - Gatorade, PepsiCo
                                                2:45pm - 3:05pm20 mins
                                                TRACK 3
                                                Zillow 2.0: Building the Bridge Between Dreams and Reality
                                                • Laura Eddy - Senior Director, Consumer & Customer Insights, Zillow
                                                2:45pm - 3:05pm20 mins
                                                TRACK 4
                                                This session will be delivered by Burke
                                                  2:45pm - 3:05pm20 mins
                                                  TRACK 5
                                                  Making Segmentation Successful at a Large Organization With Diverse Needs: A DellEMC Case Study
                                                  • Tina Gregory - Senior Market Research Manager, Dell
                                                  • Chris Neal - VP, Tech & Telecom, Chadwick Martin Bailey (CMB)
                                                  2:45pm - 3:05pm20 mins
                                                  TRACK 6
                                                  Unlocking Consumer Intimacy
                                                  • Michelle Gibb - Director, Consumer Insights, Bayer Consumer Care
                                                  3:05pm - 3:20pm15 mins
                                                  TRACK 1
                                                  Q&A + conversation breakouts
                                                    3:05pm - 3:20pm15 mins
                                                    TRACK 2
                                                    Q&A + conversation breakouts
                                                      3:05pm - 3:20pm15 mins
                                                      TRACK 3
                                                      Q&A + conversation breakouts
                                                        3:05pm - 3:20pm15 mins
                                                        TRACK 4
                                                        Q&A + conversation breakouts
                                                          3:05pm - 3:20pm15 mins
                                                          TRACK 5
                                                          Q&A + conversation breakouts
                                                            3:05pm - 3:20pm15 mins
                                                            TRACK 6
                                                            Q&A + conversation breakouts
                                                              3:20pm - 3:50pm30 mins
                                                              Networking in the Expo Hall + Success Stories featuring Brand Researchers with Partner
                                                                3:50pm - 4:10pm20 mins
                                                                TRACK 1
                                                                CX Management Global Implementation for Experience Optimization
                                                                • Karen Avery - Global Lead, Customer Experience Management, Weight Watchers
                                                                3:50pm - 4:10pm20 mins
                                                                TRACK 2
                                                                Session presented by SurveyMonkey
                                                                  3:50pm - 4:10pm20 mins
                                                                  TRACK 3
                                                                  Buried Alive: Focus Groups & How to Save the Humans (and Brands)
                                                                    3:50pm - 4:10pm20 mins
                                                                    TRACK 4
                                                                    Session presented by GfK
                                                                      3:50pm - 4:10pm20 mins
                                                                      TRACK 5
                                                                      Session presented by Toluna
                                                                        3:50pm - 4:10pm20 mins
                                                                        TRACK 6
                                                                        Session presented by Directions Research
                                                                          4:10pm - 4:25pm15 mins
                                                                          TRACK 1
                                                                          Q&A + conversation breakouts
                                                                            4:10pm - 4:25pm15 mins
                                                                            TRACK 2
                                                                            Q&A + conversation breakouts
                                                                              4:10pm - 4:25pm15 mins
                                                                              TRACK 3
                                                                              Q&A + conversation breakouts
                                                                                4:10pm - 4:25pm15 mins
                                                                                TRACK 4
                                                                                Q&A + conversation breakouts
                                                                                  4:10pm - 4:25pm15 mins
                                                                                  TRACK 5
                                                                                  Q&A + conversation breakouts
                                                                                    4:10pm - 4:25pm15 mins
                                                                                    TRACK 6
                                                                                    Q&A + conversation breakouts
                                                                                      4:25pm - 4:45pm20 mins
                                                                                      TRACK 1
                                                                                      Trailblazing Through Disruption in Media: Grow and Preserve. Protect and Disrupt. Innovate and Maintain
                                                                                      • Lia Silkworth - SVP Strategy & Insights, Telemundo Enterprises
                                                                                      4:25pm - 4:45pm20 mins
                                                                                      TRACK 2
                                                                                      How COVID-19 Shifted Brand Perceptions Among Young Consumers
                                                                                      • Anthony Jackel - Lead of Consumer Insights and Strategy, KraftHeinz
                                                                                      • MaryLeigh Bliss - VP of Content, Ypulse
                                                                                      4:25pm - 4:45pm20 mins
                                                                                      TRACK 3
                                                                                      Tighter Insights: Knitting Together Data Analytics and Customer Insights
                                                                                      • Jill Hambley - Head of Customer Experience and Insights, MassMutual
                                                                                      • Kassandra Duane - Director of Insights & Analytics, MassMutual
                                                                                      4:25pm - 4:45pm20 mins
                                                                                      TRACK 4
                                                                                      Tighter Insights: Knitting Together Data Analytics and Customer Insights
                                                                                      • Jill Hambley - Head of Customer Experience and Insights, MassMutual
                                                                                      • Kassandra Duane - Director of Insights & Analytics, MassMutual
                                                                                      4:25pm - 4:45pm20 mins
                                                                                      TRACK 5
                                                                                      How Mastercard Is Injecting Its Global Brand Tracker With Emotion
                                                                                      • Jana DeLancey - Senior Vice President Global Insights and Analytics, Mastercard
                                                                                      • Jeff Meleski - CEO, Coherency
                                                                                      4:25pm - 4:45pm20 mins
                                                                                      TRACK 6
                                                                                      Panel Discussion: How We Adapted to COVID-19 and Grew Stronger in the "New Normal"
                                                                                      • Benjamin Duvall - Chief Evangelist, Linkfluence
                                                                                      4:45pm - 5:00pm15 mins
                                                                                      TRACK 1
                                                                                      Q&A + conversation breakouts
                                                                                        4:45pm - 5:00pm15 mins
                                                                                        TRACK 2
                                                                                        Q&A + conversation breakouts
                                                                                          4:45pm - 5:00pm15 mins
                                                                                          TRACK 3
                                                                                          Q&A + conversation breakouts
                                                                                            4:45pm - 5:00pm15 mins
                                                                                            TRACK 4
                                                                                            Q&A + conversation breakouts
                                                                                              4:45pm - 5:00pm15 mins
                                                                                              TRACK 5
                                                                                              Q&A + conversation breakouts
                                                                                                4:45pm - 5:00pm15 mins
                                                                                                TRACK 6
                                                                                                Q&A + conversation breakouts
                                                                                                  5:00pm - 6:00pm60 mins
                                                                                                  End of Day 1 Networking
                                                                                                    Consumer Insight & Data Science Summit
                                                                                                    NextMain Conference Day TWO

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