Key Sessions

DR. POPPY CRUM

KEYNOTE: HOW PERSONALIZED DATA WILL CHANGE THE WAY WE EXPERIENCE THE WORLD —AND WHY NOT TO FEAR IT

NextSense

EMMITT SMITH

KEYNOTE: GAME ON: CONTROL YOUR SUCCESS & BE THE ULTIMATE ADAPTIVE PLAYER

NFL Hall of Famer & co-owner NASCAR

2022 Agenda: Tuesday, November 15thTuesday, 15 November 2022 - CST/CDT (Central Daylight, GMT-5)

8:00am - 9:00am60 mins

Breakfast

9:00am - 9:15am15 mins

General Session

Welcome Back from Conference Chairperson

David Boyle - TMRE Chairman, Audience Strategies

9:15am - 9:45am30 mins

General Session

KEYNOTE: HOW PERSONALIZED DATA WILL CHANGE THE WAY WE EXPERIENCE THE WORLD —AND WHY NOT TO FEAR IT

DR. POPPY CRUM - Visionary Futurist, Neuroscientist, and Chief Technology Officer, NextSense

9:45am - 10:00am15 mins

General Session

AFTER THE KEYNOTE DIALOGUE WITH POPPY CRUM

DR. POPPY CRUM - Visionary Futurist, Neuroscientist, and Chief Technology Officer, NextSense
Edwin Wong - SVP Insights & Innovation, Vox Media, Inc.

10:00am - 10:40am40 mins

General Session

KEYNOTE: GAME ON: CONTROL YOUR SUCCESS & BE THE ULTIMATE ADAPTIVE PLAYER

EMMITT SMITH - #1 NFL Leading Rusher, 3x Super Bowl Champion, Best-Selling Author, NFL Hall of Famer & co-owner NASCAR

10:40am - 11:00am20 mins

General Session

AFTER THE KEYNOTE DIALOGUE WITH EMMITT SMITH

EMMITT SMITH - #1 NFL Leading Rusher, 3x Super Bowl Champion, Best-Selling Author, NFL Hall of Famer & co-owner NASCAR
Renata Policicio - SVP, Research, DTC & Streaming, Warner Bros. Discovery

11:00am - 11:45am45 mins

Networking Break

11:45am - 11:50am5 mins

Driving Consumer Focus

Chairperson Welcome

John Thomas - SVP and Head of Client Services, Burke

11:45am - 11:50am5 mins

Actioning Growth

Chairperson Welcome

Jordan Cusner - Head of Guest Insights, North America, Popeye's Louisiana Kitchen

11:45am - 11:50am5 mins

Leadership Strategies & Expert Talent

Chairperson Welcome

Robert Pierson - VP Business Development, AMS Profiles, Kantar

11:45am - 11:50am5 mins

Unifying Data, Analytics & Insights

Chairperson Welcome

Hugo Amos - Chief Strategy Officer, Black Swan Data

11:45am - 11:50am5 mins

Brand & Product Innovation

Chairperson Welcome

Jenn Whaley - Chief Commercial Officer, OvationMR
Erik Larsen - VP, Insights Solutions, OvationMR

11:45am - 11:50am5 mins

Shopper Insights & Retail Activation

Chairperson Welcome

11:45am - 11:50am5 mins

The X Factor: Where CX Meets UX

Chairperson Welcome

Chad Havelka - Senior Manager, User Experience, Charles Schwab

11:50am - 12:15pm25 mins

Driving Consumer Focus

FEATURED SESSION: Dissecting the Metaverse

Edwin Wong - SVP Insights & Innovation, Vox Media, Inc.
Shelby Bier - Senior Research Analyst, United Talent

11:50am - 12:15pm25 mins

Actioning Growth

PANEL DISCUSSION: Reactive to Proactive: Transitioning to Customer-Led Decision Making

Rick Kelly - Chief Product Officer, Fuel Cycle
Rachel Barr - Manager, Customer Insights, Abercrombie & Fitch Co.
Kate Ioas - Senior Research Analyst, Abercrombie & Fitch Co.

11:50am - 12:15pm25 mins

Leadership Strategies & Expert Talent

Fireside Chat: Tips for Leading a Winning Research & Insights Team

Liz Huszarik - Former Executive Vice President, Chief Research & Data Officer, Warner Bros. Discovery
Robert Pierson - VP Business Development, AMS Profiles, Kantar

11:50am - 12:15pm25 mins

Unifying Data, Analytics & Insights

How Brands Can Leverage AI to Drive Revenue During Difficult Times

Jeff Polevoy - Senior Director, Market Research & Analytics, Quest Diagnostics
Ericka McCoy - CMO, Resonate

11:50am - 12:15pm25 mins

Brand & Product Innovation

Conscious Consumption & Economic Growth: Is There a Trade-Off? Is the 'Say-Do' Gap Closing?

Jana DeLancey - SVP Global Foresights, Insights & Analytics, Mastercard

11:50am - 12:15pm25 mins

Shopper Insights & Retail Activation

Winning Workforce Strategies in the Post Pandemic Workplace

Bart Borkosky - Chief Research Officer, OvationMR
Michel Jones - People Leader and CoFounder, OvationMR

11:50am - 12:45pm55 mins

The X Factor: Where CX Meets UX

Live Well + Work Well: Simple Strategies to Sustain Wellness

Karen Mangia - WSJ Best Selling Author & Salesforce Executive, Salesforce

11:50am - 12:20pm30 mins

Innovating Insights Stage

Insights Succeeding In A Hybrid Environment

Christina Speck - Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Shield of Rhode Island
Charitie Dantis-Gayo - Market Research & Insights Corporate Vice President, New York Life

12:20pm - 12:45pm25 mins

Driving Consumer Focus

Moving Beyond “All for One, and One for All” Key Drivers Analysis

Mike Deinlein - VP, CX Solutions, Burke

12:20pm - 12:45pm25 mins

Actioning Growth

Re-thinking Audiences in a B2B World: Audience Insights to Create Actionable Growth

Nicole Moreo - Head of Customer Insights for North America, LinkedIn

12:20pm - 12:45pm25 mins

Leadership Strategies & Expert Talent

Elevating Insights to Become a More Customer-Centric Business

Jordan Slabaugh - Chief Marketing Officer, Bloomfire
Karen Jones - Marketing Strategy & Insights Manager, Elevance Health (formerly Anthem Inc.)

12:20pm - 12:45pm25 mins

Unifying Data, Analytics & Insights

Value is a Two-Way Street: A Human-Centric/Customer Inspired Definition of CLTV

Peter Fader - Professor of Marketing, The Wharton School, University of Pennsylvania
Jami Guthrie - Vice President, Consumer Insights, McDonald's
Manila Austin - Vice President, Research Innovation, C Space

12:20pm - 12:45pm25 mins

Brand & Product Innovation

Agility at Scale: How Comcast is Democratizing Insights

Scarlet Wynns - Executive Director of Research Operations, Comcast
Thor Olof Philogène - CEO and Co-Founder, Stravito

12:20pm - 12:45pm25 mins

Shopper Insights & Retail Activation

Embracing Chaos in Cannabis

Jessica Chee-Hing - Shopper Insights Manager, Canopy Growth Company

12:20pm - 12:35pm15 mins

Innovating Insights Stage

Taking a Trip Through Text Analytics: Exploring Data From Surprising Sources

James Cuthbertson - CRO, Relative Insight

12:50pm - 1:15pm25 mins

Driving Consumer Focus

Weighing in on Weight – Applying Anthropological and Ethnographic Techniques to Understand how Body Dimension Affects Guest Experience at Universal Parks and Resorts

Kate Brelsford - Director, Consumer Insights, Universal Parks & Resorts
Jennifer Avery - Vice President - Strategic Insights, Universal Parks & Resorts

12:50pm - 1:15pm25 mins

Actioning Growth

Fireside Chat: Lessons & Best Laid Plans from Past Recessions

Isaac Rogers - Chief Strategy Officer, Schlesinger Group
Stan Sthanunathan - Retired Executive Vice President – CMI, UNILEVER
Ellie Ahmadi - Chief Marketing Officer, Schlesinger Group

12:50pm - 1:15pm25 mins

Leadership Strategies & Expert Talent

Ask an Expert to Enhance the Speed of Insights

Renee Neubecker - Director, Strategy & Market Insights, Motorola Solutions

12:50pm - 1:15pm25 mins

Unifying Data, Analytics & Insights

Getting to “Why:” How PODS Uses Text Analytics to Improve Customer Experience

Jared Feldman - Founder and CEO, Canvs AI
Logan Fern - Customer Experience Analyst, PODS

12:50pm - 1:15pm25 mins

Brand & Product Innovation

Youth Brand Lab: The Anatomy of a Successful Gen Z Brand

MaryLeigh Bliss - Chief Content Officer, Ypulse
Christopher Frank - Vice President, American Express

12:50pm - 1:15pm25 mins

Shopper Insights & Retail Activation

Brushing Up on the Costco Shopper: Maximizing Sell Through at One of America’s Largest Retailers

Maureen Lawer - Director - Sales Operations, Waterpik
Angelina Schiano - Senior Research Manager, Numerator

12:50pm - 1:15pm25 mins

The X Factor: Where CX Meets UX

Journey in a Journey: Learn how a Journey in our Customer Journey led to Actionable Marketing Insight

Estelle Nichols - Marketing Insights & Strategy Manager, Mutual of Omaha

1:15pm - 2:25pm70 mins

Lunch

2:25pm - 2:40pm15 mins

Driving Consumer Focus

Fireside Chat: Research Needs to be More Human

Nadia Masri - Founder & CEO, Perksy
Jason Lonsdale - Chief Strategy Officer, Deutsch LA

2:25pm - 2:40pm15 mins

Actioning Growth

Uncovering Actionable Insights at a Startup Pace

Lee Robinson - Manager - Consumer Insights & Strategy, Ro.co
Kevin Lubin - Account Director, Fuel Cycle

2:25pm - 2:40pm15 mins

Leadership Strategies & Expert Talent

What’s the Story? Introducing Narratives, a New Way to Hear What Your Customers are Saying

Francesco D'Orazio - Co-Founder & CEO, Pulsar

2:25pm - 2:40pm15 mins

Unifying Data, Analytics & Insights

How Research Data is Fueling Better Paid & Earned Media Measurement for Brands

Heather Hughes - VP, Connected Data, Cint
Kate LaVail, PhD - Executive Vice President, Ketchum

2:25pm - 2:40pm15 mins

Brand & Product Innovation

Party Crasher to “On the List”: Leading the Adoption of Social Listening at Fetch

Amanda Jeppson - Senior Marketing Manager - Research & Insights, Fetch Rewards

2:25pm - 2:40pm15 mins

Shopper Insights & Retail Activation

Optimizing Global Research Incentives (While Winning Repeat Business)

Craig Whitmer - Vice President Sales, Tremendous

2:25pm - 2:40pm15 mins

The X Factor: Where CX Meets UX

Fireside Chat: Data is a Liability Until It's Proven an Asset: Tableau’s New Rules for B2B Research

Leon Mishkis - Chief Operating Officer, NewtonX
Jason Talwar - Principal Strategist, Market Strategy, Salesforce

2:45pm - 3:10pm25 mins

Driving Consumer Focus

ME TIME

2:45pm - 3:10pm25 mins

Actioning Growth

On a Mission: Make Users Heard. For Real.

Maurice Gonzenbach - Co-Founder, Caplena
Lisa Knowles - User Insights & Analytics Manager, Miro

2:45pm - 3:30pm45 mins

Leadership Strategies & Expert Talent

DOUBLE-SESSION: Insight & Impact: Positioning Talent for Multi-hyphenate Success

Keith Friedenberg - Chief Analytics & Insights Officer, Endeavor Analytics

2:45pm - 3:10pm25 mins

Unifying Data, Analytics & Insights

PANEL DISCUSSION: Putting Insights into Action: The Missing Link between Data and Business Value

Anoop Jayakumar - Head of UX Research & Insights, MGM Resorts
Kristin Yanulites - Senior Director of Global Enterprise Insights & Strategy, Marriott International
Bridget Nelson - Head of Brand Performance and Audience Research, MassMutual

2:45pm - 3:10pm25 mins

Brand & Product Innovation

Creators Drive Commerce: Learn How to Shape Your Creator/Influencer Marketing Strategy

Daniele Nickel - Global Research & Insights Partner, TikTok
Abby Thorsgaard - North America Research & Insights Partner, TikTok

2:45pm - 3:10pm25 mins

Shopper Insights & Retail Activation

Consumer Impact on Private Label Food & Beverage Innovation

Sarah Miller - Sr. Marketing Insights Manager, Kerry Group
Elizabeth Horvath - Vice President, Marketing - NA, Kerry Group

2:45pm - 3:10pm25 mins

The X Factor: Where CX Meets UX

Table Topics: Bridging the Market Research & CX Gap: Maximizing Potential for Future Growth

Jeffrey Iles - VP of Client Insights, First Horizon Bank

2:45pm - 3:00pm15 mins

Innovating Insights Stage

The Sound of Business: Amplify Your Reach and ROI with the Power of Audio

Korri Kolesa - Chief Revenue Officer, Veritonic
Justin Zandri - Director of Business Development, Veritonic

3:15pm - 3:30pm15 mins

Driving Consumer Focus

Getting Fluent in Speaking with Kids

Dan Warren - Director - Youth Development & Education, Fluent Research

3:15pm - 3:30pm15 mins

Actioning Growth

Products Speak Louder Than Words

Nihal Advani - Founder & CEO, QualSights
Jared Carr - Chief Customer Officer, QualSights

3:15pm - 3:30pm15 mins

Unifying Data, Analytics & Insights

Rasto Ivanic - Co-Founder & CEO, GroupSolver
Erika Dale - Head of Strategy, Article Group

3:15pm - 3:30pm15 mins

Brand & Product Innovation

Fireside Chat: Capturing the Value of ‘Brand’ to Drive Growth

Matt Delman - Marketing Manager, Sunday
Stephanie Rand - Senior Customer Research Manager, Attest

3:15pm - 3:30pm15 mins

Shopper Insights & Retail Activation

Wargaming to Win in a Complex Future

Ken Gilliam - Vice President for Predictive Analysis, Aimpoint Research, a Directions Inc brand

3:15pm - 3:30pm15 mins

The X Factor: Where CX Meets UX

The Anatomy of a Trend

Ujwal Arkalgud - EVP, Lux Research (MotivBase)

3:30pm - 4:00pm30 mins

Networking Break

4:00pm - 4:25pm25 mins

Driving Consumer Focus

Scaling Consumer Centricity Across PepsiCo

Sarah Maloy - VP - Global Insights Capability, PepsiCo.
Luke Burns - Director - Customer Success, Lucy

4:00pm - 4:25pm25 mins

Actioning Growth

Drivers of Entertaining Ads

Rachael Ryan - Global Research & Insights Partner, TikTok
Jaclyn Williams - North America Research & Insights Partner, TikTok

4:00pm - 4:25pm25 mins

Leadership Strategies & Expert Talent

PANEL DISCUSSION: Addressing the Skills Gap: How to Build Insights Teams of the Future

Allison Scott - Senior Director, Customer Transformation, Zappi
STEPHAN GANS - Chief Consumer Insights & Analytics Officer, PEPSICO.
Jami Guthrie - Vice President, Consumer Insights, McDonald's
Mariline Alsuar-Dean - Global Insights & Analytics Director for Sexual Wellbeing, Reckitt

4:00pm - 4:25pm25 mins

Unifying Data, Analytics & Insights

The Battle for the Future of Insights: Innovating with AI, Machine Learning and Automation

Naira Musallam, PhD - Co-Founder, SightX

4:00pm - 4:25pm25 mins

Brand & Product Innovation

The Role of Sensory and Product Experience in New Product Innovation

Larissa Justice - Senior Sensory Scientist, Bush Bros & Company

4:00pm - 4:25pm25 mins

Shopper Insights & Retail Activation

Carriqui: Research that Sparks the Neighborhood Oasis Restaurant Concept in San Antonio’s Pearl District

Page Pressley - Culinary Director, Potluck Hospitality
Ruben Torrez - Brand Manager, Potluck Hospitality

4:00pm - 4:25pm25 mins

The X Factor: Where CX Meets UX

Shifting Gears & Shifting Focus: Revitalizing the DIRECTV Experience by Embracing Customer Centricity

Eyslyn Lindabury - Lead Market Research & Analysis Manager, DIRECTV

4:30pm - 4:55pm25 mins

Actioning Growth

Fireside Chat: Winning the Modern Consumer: How Ally Reimagined the Way They Source, Activate, and Measure Audiences in a Non-linear World

Zachary Nippert - President, CivicScience
Ashley Spring - Director of Marketing Research, Ally

4:30pm - 4:55pm25 mins

Leadership Strategies & Expert Talent

From Insights Manager to Insights Strategist: How to Add Rocket Fuel to your Corporate Insights Function

Lorin Drake - Consumer Insights Strategist, Publix Super Markets

4:30pm - 4:55pm25 mins

Unifying Data, Analytics & Insights

Revealing the Way Forward: Walmart Data Venture’s Journey to Prioritize Decisions over Data

Mark Hardy - Head of Walmart Data Ventures, Walmart
Linda Lomelino - Senior Director, Product Management, Walmart Data Ventures

4:30pm - 4:55pm25 mins

Brand & Product Innovation

The Flip Side of Disruption is Dynamism

J Walker Smith - Knowledge Lead, Kantar

4:30pm - 4:55pm25 mins

Shopper Insights & Retail Activation

Bet on Behavior: How Kraft Used Behavioral Targeting to Reach the Right Consumers

Melissa Myres - Director, Insights, 84.51°
Katie Fields - Senior Category Leadership Advisor, Kraft Heinz

5:00pm - 6:00pm60 mins

Networking Reception

2022 Agenda: Tuesday, November 15thTuesday, 15 November 2022 - CST/CDT (Central Daylight, GMT-5)

2022 Agenda: Tuesday, November 15thTuesday, 15 November 2022 - CST/CDT (Central Daylight, GMT-5)

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