Key Sessions
DR. POPPY CRUM
KEYNOTE: HOW PERSONALIZED DATA WILL CHANGE THE WAY WE EXPERIENCE THE WORLD —AND WHY NOT TO FEAR IT
NextSense
EMMITT SMITH
KEYNOTE: GAME ON: CONTROL YOUR SUCCESS & BE THE ULTIMATE ADAPTIVE PLAYER
NFL Hall of Famer & co-owner NASCAR
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2022 Agenda: Tuesday, November 15th - CST/CDT (Central Daylight, GMT-5)
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2022 Agenda: Tuesday, November 15th - CST/CDT (Central Daylight, GMT-5)
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8:00am - 9:00am60 mins
Breakfast
9:00am - 9:15am15 mins
General Session
Welcome Back from Conference Chairperson
- David Boyle - TMRE Chairman, Audience Strategies
9:15am - 9:45am30 mins
General Session
KEYNOTE: HOW PERSONALIZED DATA WILL CHANGE THE WAY WE EXPERIENCE THE WORLD —AND WHY NOT TO FEAR IT
- DR. POPPY CRUM - Visionary Futurist, Neuroscientist, and Chief Technology Officer, NextSense
9:45am - 10:00am15 mins
General Session
AFTER THE KEYNOTE DIALOGUE WITH POPPY CRUM
- DR. POPPY CRUM - Visionary Futurist, Neuroscientist, and Chief Technology Officer, NextSense
- Edwin Wong - SVP Insights & Innovation, Vox Media, Inc.
10:00am - 10:40am40 mins
General Session
KEYNOTE: GAME ON: CONTROL YOUR SUCCESS & BE THE ULTIMATE ADAPTIVE PLAYER
- EMMITT SMITH - #1 NFL Leading Rusher, 3x Super Bowl Champion, Best-Selling Author, NFL Hall of Famer & co-owner NASCAR
10:40am - 11:00am20 mins
General Session
AFTER THE KEYNOTE DIALOGUE WITH EMMITT SMITH
- EMMITT SMITH - #1 NFL Leading Rusher, 3x Super Bowl Champion, Best-Selling Author, NFL Hall of Famer & co-owner NASCAR
- Renata Policicio - SVP, Research, DTC & Streaming, Warner Bros. Discovery
11:00am - 11:45am45 mins
Networking Break
11:45am - 11:50am5 mins
Driving Consumer Focus
Chairperson Welcome
- John Thomas - SVP and Head of Client Services, Burke
11:45am - 11:50am5 mins
Actioning Growth
Chairperson Welcome
- Jordan Cusner - Head of Guest Insights, North America, Popeye's Louisiana Kitchen
11:45am - 11:50am5 mins
Leadership Strategies & Expert Talent
Chairperson Welcome
- Robert Pierson - VP Business Development, AMS Profiles, Kantar
11:45am - 11:50am5 mins
Unifying Data, Analytics & Insights
Chairperson Welcome
- Hugo Amos - Chief Strategy Officer, Black Swan Data
11:45am - 11:50am5 mins
Brand & Product Innovation
Chairperson Welcome
- Jenn Whaley - Chief Commercial Officer, OvationMR
- Erik Larsen - VP, Insights Solutions, OvationMR
11:45am - 11:50am5 mins
Shopper Insights & Retail Activation
Chairperson Welcome
11:45am - 11:50am5 mins
The X Factor: Where CX Meets UX
Chairperson Welcome
- Chad Havelka - Senior Manager, User Experience, Charles Schwab
11:50am - 12:15pm25 mins
Driving Consumer Focus
FEATURED SESSION: Dissecting the Metaverse
- Edwin Wong - SVP Insights & Innovation, Vox Media, Inc.
- Shelby Bier - Senior Research Analyst, United Talent
11:50am - 12:15pm25 mins
Actioning Growth
PANEL DISCUSSION: Reactive to Proactive: Transitioning to Customer-Led Decision Making
- Rick Kelly - Chief Product Officer, Fuel Cycle
- Rachel Barr - Manager, Customer Insights, Abercrombie & Fitch Co.
- Kate Ioas - Senior Research Analyst, Abercrombie & Fitch Co.
11:50am - 12:15pm25 mins
Leadership Strategies & Expert Talent
Fireside Chat: Tips for Leading a Winning Research & Insights Team
- Liz Huszarik - Former Executive Vice President, Chief Research & Data Officer, Warner Bros. Discovery
- Robert Pierson - VP Business Development, AMS Profiles, Kantar
11:50am - 12:15pm25 mins
Unifying Data, Analytics & Insights
How Brands Can Leverage AI to Drive Revenue During Difficult Times
- Jeff Polevoy - Senior Director, Market Research & Analytics, Quest Diagnostics
- Ericka McCoy - CMO, Resonate
11:50am - 12:15pm25 mins
Brand & Product Innovation
Conscious Consumption & Economic Growth: Is There a Trade-Off? Is the 'Say-Do' Gap Closing?
- Jana DeLancey - SVP Global Foresights, Insights & Analytics, Mastercard
11:50am - 12:15pm25 mins
Shopper Insights & Retail Activation
Winning Workforce Strategies in the Post Pandemic Workplace
- Bart Borkosky - Chief Research Officer, OvationMR
- Michel Jones - People Leader and CoFounder, OvationMR
11:50am - 12:45pm55 mins
The X Factor: Where CX Meets UX
Live Well + Work Well: Simple Strategies to Sustain Wellness
- Karen Mangia - WSJ Best Selling Author & Salesforce Executive, Salesforce
11:50am - 12:20pm30 mins
Innovating Insights Stage
Insights Succeeding In A Hybrid Environment
- Christina Speck - Vice President, Corporate Strategy & Commercial Product, Blue Cross & Blue Shield of Rhode Island
- Charitie Dantis-Gayo - Market Research & Insights Corporate Vice President, New York Life
12:20pm - 12:45pm25 mins
Driving Consumer Focus
Moving Beyond “All for One, and One for All” Key Drivers Analysis
- Mike Deinlein - VP, CX Solutions, Burke
12:20pm - 12:45pm25 mins
Actioning Growth
Re-thinking Audiences in a B2B World: Audience Insights to Create Actionable Growth
- Nicole Moreo - Head of Customer Insights for North America, LinkedIn
12:20pm - 12:45pm25 mins
Leadership Strategies & Expert Talent
Elevating Insights to Become a More Customer-Centric Business
- Jordan Slabaugh - Chief Marketing Officer, Bloomfire
- Karen Jones - Marketing Strategy & Insights Manager, Elevance Health (formerly Anthem Inc.)
12:20pm - 12:45pm25 mins
Unifying Data, Analytics & Insights
Value is a Two-Way Street: A Human-Centric/Customer Inspired Definition of CLTV
- Peter Fader - Professor of Marketing, The Wharton School, University of Pennsylvania
- Jami Guthrie - Vice President, Consumer Insights, McDonald's
- Manila Austin - Vice President, Research Innovation, C Space
12:20pm - 12:45pm25 mins
Brand & Product Innovation
Agility at Scale: How Comcast is Democratizing Insights
- Scarlet Wynns - Executive Director of Research Operations, Comcast
- Thor Olof Philogène - CEO and Co-Founder, Stravito
12:20pm - 12:45pm25 mins
Shopper Insights & Retail Activation
Embracing Chaos in Cannabis
- Jessica Chee-Hing - Shopper Insights Manager, Canopy Growth Company
12:20pm - 12:35pm15 mins
Innovating Insights Stage
Taking a Trip Through Text Analytics: Exploring Data From Surprising Sources
- James Cuthbertson - CRO, Relative Insight
12:50pm - 1:15pm25 mins
Driving Consumer Focus
Weighing in on Weight – Applying Anthropological and Ethnographic Techniques to Understand how Body Dimension Affects Guest Experience at Universal Parks and Resorts
- Kate Brelsford - Director, Consumer Insights, Universal Parks & Resorts
- Jennifer Avery - Vice President - Strategic Insights, Universal Parks & Resorts
12:50pm - 1:15pm25 mins
Actioning Growth
Fireside Chat: Lessons & Best Laid Plans from Past Recessions
- Isaac Rogers - Chief Strategy Officer, Schlesinger Group
- Stan Sthanunathan - Retired Executive Vice President – CMI, UNILEVER
- Ellie Ahmadi - Chief Marketing Officer, Schlesinger Group
12:50pm - 1:15pm25 mins
Leadership Strategies & Expert Talent
Ask an Expert to Enhance the Speed of Insights
- Renee Neubecker - Director, Strategy & Market Insights, Motorola Solutions
12:50pm - 1:15pm25 mins
Unifying Data, Analytics & Insights
Getting to “Why:” How PODS Uses Text Analytics to Improve Customer Experience
- Jared Feldman - Founder and CEO, Canvs AI
- Logan Fern - Customer Experience Analyst, PODS
12:50pm - 1:15pm25 mins
Brand & Product Innovation
Youth Brand Lab: The Anatomy of a Successful Gen Z Brand
- MaryLeigh Bliss - Chief Content Officer, Ypulse
- Christopher Frank - Vice President, American Express
12:50pm - 1:15pm25 mins
Shopper Insights & Retail Activation
Brushing Up on the Costco Shopper: Maximizing Sell Through at One of America’s Largest Retailers
- Maureen Lawer - Director - Sales Operations, Waterpik
- Angelina Schiano - Senior Research Manager, Numerator
12:50pm - 1:15pm25 mins
The X Factor: Where CX Meets UX
Journey in a Journey: Learn how a Journey in our Customer Journey led to Actionable Marketing Insight
- Estelle Nichols - Marketing Insights & Strategy Manager, Mutual of Omaha
1:15pm - 2:25pm70 mins
Lunch
2:25pm - 2:40pm15 mins
Driving Consumer Focus
Fireside Chat: Research Needs to be More Human
- Nadia Masri - Founder & CEO, Perksy
- Jason Lonsdale - Chief Strategy Officer, Deutsch LA
2:25pm - 2:40pm15 mins
Actioning Growth
Uncovering Actionable Insights at a Startup Pace
- Lee Robinson - Manager - Consumer Insights & Strategy, Ro.co
- Kevin Lubin - Account Director, Fuel Cycle
2:25pm - 2:40pm15 mins
Leadership Strategies & Expert Talent
What’s the Story? Introducing Narratives, a New Way to Hear What Your Customers are Saying
- Francesco D'Orazio - Co-Founder & CEO, Pulsar
2:25pm - 2:40pm15 mins
Unifying Data, Analytics & Insights
How Research Data is Fueling Better Paid & Earned Media Measurement for Brands
- Heather Hughes - VP, Connected Data, Cint
- Kate LaVail, PhD - Executive Vice President, Ketchum
2:25pm - 2:40pm15 mins
Brand & Product Innovation
Party Crasher to “On the List”: Leading the Adoption of Social Listening at Fetch
- Amanda Jeppson - Senior Marketing Manager - Research & Insights, Fetch Rewards
2:25pm - 2:40pm15 mins
Shopper Insights & Retail Activation
Optimizing Global Research Incentives (While Winning Repeat Business)
- Craig Whitmer - Vice President Sales, Tremendous
2:25pm - 2:40pm15 mins
The X Factor: Where CX Meets UX
Fireside Chat: Data is a Liability Until It's Proven an Asset: Tableau’s New Rules for B2B Research
- Leon Mishkis - Chief Operating Officer, NewtonX
- Jason Talwar - Principal Strategist, Market Strategy, Salesforce
2:45pm - 3:10pm25 mins
Driving Consumer Focus
ME TIME
2:45pm - 3:10pm25 mins
Actioning Growth
On a Mission: Make Users Heard. For Real.
- Maurice Gonzenbach - Co-Founder, Caplena
- Lisa Knowles - User Insights & Analytics Manager, Miro
2:45pm - 3:30pm45 mins
Leadership Strategies & Expert Talent
DOUBLE-SESSION: Insight & Impact: Positioning Talent for Multi-hyphenate Success
- Keith Friedenberg - Chief Analytics & Insights Officer, Endeavor Analytics
2:45pm - 3:10pm25 mins
Unifying Data, Analytics & Insights
PANEL DISCUSSION: Putting Insights into Action: The Missing Link between Data and Business Value
- Anoop Jayakumar - Head of UX Research & Insights, MGM Resorts
- Kristin Yanulites - Senior Director of Global Enterprise Insights & Strategy, Marriott International
- Bridget Nelson - Head of Brand Performance and Audience Research, MassMutual
2:45pm - 3:10pm25 mins
Brand & Product Innovation
Creators Drive Commerce: Learn How to Shape Your Creator/Influencer Marketing Strategy
- Daniele Nickel - Global Research & Insights Partner, TikTok
- Abby Thorsgaard - North America Research & Insights Partner, TikTok
2:45pm - 3:10pm25 mins
Shopper Insights & Retail Activation
Consumer Impact on Private Label Food & Beverage Innovation
- Sarah Miller - Sr. Marketing Insights Manager, Kerry Group
- Elizabeth Horvath - Vice President, Marketing - NA, Kerry Group
2:45pm - 3:10pm25 mins
The X Factor: Where CX Meets UX
Table Topics: Bridging the Market Research & CX Gap: Maximizing Potential for Future Growth
- Jeffrey Iles - VP of Client Insights, First Horizon Bank
2:45pm - 3:00pm15 mins
Innovating Insights Stage
The Sound of Business: Amplify Your Reach and ROI with the Power of Audio
- Korri Kolesa - Chief Revenue Officer, Veritonic
- Justin Zandri - Director of Business Development, Veritonic
3:15pm - 3:30pm15 mins
Driving Consumer Focus
Getting Fluent in Speaking with Kids
- Dan Warren - Director - Youth Development & Education, Fluent Research
3:15pm - 3:30pm15 mins
Actioning Growth
Products Speak Louder Than Words
- Nihal Advani - Founder & CEO, QualSights
- Jared Carr - Chief Customer Officer, QualSights
3:15pm - 3:30pm15 mins
Unifying Data, Analytics & Insights
Powered by Obsession: How We Shifted a Tech Giant's Strategy by Obsessing with Voice of the Customer
- Rasto Ivanic - Co-Founder & CEO, GroupSolver
- Erika Dale - Head of Strategy, Article Group
3:15pm - 3:30pm15 mins
Brand & Product Innovation
Fireside Chat: Capturing the Value of ‘Brand’ to Drive Growth
- Matt Delman - Marketing Manager, Sunday
- Stephanie Rand - Senior Customer Research Manager, Attest
3:15pm - 3:30pm15 mins
Shopper Insights & Retail Activation
Wargaming to Win in a Complex Future
- Ken Gilliam - Vice President for Predictive Analysis, Aimpoint Research, a Directions Inc brand
3:15pm - 3:30pm15 mins
The X Factor: Where CX Meets UX
The Anatomy of a Trend
- Ujwal Arkalgud - EVP, Lux Research (MotivBase)
3:30pm - 4:00pm30 mins
Networking Break
4:00pm - 4:25pm25 mins
Driving Consumer Focus
Scaling Consumer Centricity Across PepsiCo
- Sarah Maloy - VP - Global Insights Capability, PepsiCo.
- Luke Burns - Director - Customer Success, Lucy
4:00pm - 4:25pm25 mins
Actioning Growth
Drivers of Entertaining Ads
- Rachael Ryan - Global Research & Insights Partner, TikTok
- Jaclyn Williams - North America Research & Insights Partner, TikTok
4:00pm - 4:25pm25 mins
Leadership Strategies & Expert Talent
PANEL DISCUSSION: Addressing the Skills Gap: How to Build Insights Teams of the Future
- Allison Scott - Senior Director, Customer Transformation, Zappi
- STEPHAN GANS - Chief Consumer Insights & Analytics Officer, PEPSICO.
- Jami Guthrie - Vice President, Consumer Insights, McDonald's
- Mariline Alsuar-Dean - Global Insights & Analytics Director for Sexual Wellbeing, Reckitt
4:00pm - 4:25pm25 mins
Unifying Data, Analytics & Insights
The Battle for the Future of Insights: Innovating with AI, Machine Learning and Automation
- Naira Musallam, PhD - Co-Founder, SightX
4:00pm - 4:25pm25 mins
Brand & Product Innovation
The Role of Sensory and Product Experience in New Product Innovation
- Larissa Justice - Senior Sensory Scientist, Bush Bros & Company
4:00pm - 4:25pm25 mins
Shopper Insights & Retail Activation
Carriqui: Research that Sparks the Neighborhood Oasis Restaurant Concept in San Antonio’s Pearl District
- Page Pressley - Culinary Director, Potluck Hospitality
- Ruben Torrez - Brand Manager, Potluck Hospitality
4:00pm - 4:25pm25 mins
The X Factor: Where CX Meets UX
Shifting Gears & Shifting Focus: Revitalizing the DIRECTV Experience by Embracing Customer Centricity
- Eyslyn Lindabury - Lead Market Research & Analysis Manager, DIRECTV
4:30pm - 4:55pm25 mins
Actioning Growth
Fireside Chat: Winning the Modern Consumer: How Ally Reimagined the Way They Source, Activate, and Measure Audiences in a Non-linear World
- Zachary Nippert - President, CivicScience
- Ashley Spring - Director of Marketing Research, Ally
4:30pm - 4:55pm25 mins
Leadership Strategies & Expert Talent
From Insights Manager to Insights Strategist: How to Add Rocket Fuel to your Corporate Insights Function
- Lorin Drake - Consumer Insights Strategist, Publix Super Markets
4:30pm - 4:55pm25 mins
Unifying Data, Analytics & Insights
Revealing the Way Forward: Walmart Data Venture’s Journey to Prioritize Decisions over Data
- Mark Hardy - Head of Walmart Data Ventures, Walmart
- Linda Lomelino - Senior Director, Product Management, Walmart Data Ventures
4:30pm - 4:55pm25 mins
Brand & Product Innovation
The Flip Side of Disruption is Dynamism
- J Walker Smith - Knowledge Lead, Kantar
4:30pm - 4:55pm25 mins
Shopper Insights & Retail Activation
Bet on Behavior: How Kraft Used Behavioral Targeting to Reach the Right Consumers
- Melissa Myres - Director, Insights, 84.51°
- Katie Fields - Senior Category Leadership Advisor, Kraft Heinz
5:00pm - 6:00pm60 mins
Networking Reception
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