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Key Sessions
Reed Cundiff
Keynote // Accelerate Growth in a New Insights Eco-System
Kantar North America
Jonah Berger
Keynote // The Catalyst: How to Change Anyone’s Mind
The Catalyst
Roundtable Discussions
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Main Conference Day TWO

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Main Conference Day TWO

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7:45am - 8:15am30 mins
Morning Coffee & Breakfast
    8:15am - 8:30am15 mins
    Welcome Back
      8:30am - 9:00am30 mins
      Keynote // Accelerate Growth in a New Insights Eco-System
      • Reed Cundiff - Chief Executive Officer, Kantar North America
      9:00am - 9:45am45 mins
      Keynote // The Catalyst: How to Change Anyone’s Mind
      • Jonah Berger - NY Times Best-Selling Author, The Catalyst
      9:45am - 10:30am45 mins
      Morning Networking Break
        10:30am - 11:15am45 mins
        Roundtable Discussions
          11:20am - 11:25am5 mins
          TRACK 1: Leading through Change
          Chairperson Welcome
            11:20am - 11:25am5 mins
            TRACK 2: Insights-Driven Innovation
            Chairperson Welcome
              11:20am - 11:25am5 mins
              TRACK 3: The Changing Consumer
              Chairperson Welcome
                11:20am - 11:25am5 mins
                TRACK 4: Insights, Data Science & Advanced Analytics
                Chairperson Welcome
                  11:20am - 11:25am5 mins
                  TRACK 5: Power Partnering
                  Chairperson Welcome
                    11:20am - 11:25am5 mins
                    TRACK 6: Innovating Insights: Better, Faster, Cheaper
                    Chairperson Welcome
                      11:20am - 11:25am5 mins
                      TRACK 7: Strategy Incubator
                      Chairperson Welcome
                        11:25am - 11:55am30 mins
                        TRACK 1: Leading through Change
                        Lessons from Building Potent Insight Functions that Unlock Strategic Value & Inspire Action
                        • Rama Mallika - Head, Market Research, Paypal
                        11:25am - 11:55am30 mins
                        TRACK 2: Insights-Driven Innovation
                        Ditching Traditional Concept Screening Methods: How Category Context Yields Natural, Truer Reactions
                        • Amishi Takalkar - CEO & Co-Founder, NAILBITER
                        11:25am - 11:55am30 mins
                        TRACK 3: The Changing Consumer
                        Moving from What’s In It For Us to What’s In It For Them
                        • Nick Graham - Vice President, Insights & Analytics, PepsiCo Beverages
                        11:25am - 11:55am30 mins
                        TRACK 4: Insights, Data Science & Advanced Analytics
                        Data Integration, Lakes, and Scientists: Coca-Cola’s Journey to Become a True Data-Driven Organization
                        • Rajit Chakravarty - Director, Decision Science & Data Strategy, The Coca-Cola Company
                        11:25am - 11:55am30 mins
                        TRACK 5: Power Partnering
                        This session will be delivered by GfK
                          11:25am - 11:55am30 mins
                          TRACK 6: Innovating Insights: Better, Faster, Cheaper
                          Disrupting with Cost, Quality and Speed
                          • Andy Ellis - Chief Revenue Officer, Luc.id
                          11:25am - 1:05pm100 mins
                          TRACK 7: Strategy Incubator
                          Double-Session Workshop / Interactive Session - Get Involved!
                            12:00pm - 1:00pm60 mins
                            TRACK 1: Leading through Change
                            DOUBLE SESSION // Stories to Stage
                              12:00pm - 12:30pm30 mins
                              TRACK 2: Insights-Driven Innovation
                              Adapting, Innovating and Breaking Barriers: Best Practices Designed to Keep Businesses at the Forefront
                              • Sofia Stromberg - Lead Market Researcher, AT&T
                              12:00pm - 12:30pm30 mins
                              TRACK 3: The Changing Consumer
                              Stacking the Odds: Building a Learning Library So Everyone Wins
                              • Gwen Brannon - Group Director, Head of Customer & Customer Insights, The Coca-Cola Company
                              • Lisa McFarland - Account Strategist, Gongos, Inc.
                              12:00pm - 12:30pm30 mins
                              TRACK 4: Insights, Data Science & Advanced Analytics
                              Rise of the Machines: Skynet has Become Self-Aware. Machine Learning, AI and NLP Complements or Replacements for Your MR Toolkit?
                              • Lorin Drake - Consumer Insights Manager, Publix Super Markets
                              12:00pm - 12:30pm30 mins
                              TRACK 5: Power Partnering
                              This session will be presented by C+R Research
                                12:00pm - 12:30pm30 mins
                                TRACK 6: Innovating Insights: Better, Faster, Cheaper
                                How to Create a Competitive Advantage with Automated Tracking
                                • Thomas Fandrich - Co-Founder, quantilope
                                12:35pm - 1:05pm30 mins
                                TRACK 2: Insights-Driven Innovation
                                Leverage Customer Connection to Drive Innovation –The Process & The People
                                • Ben Brenton - Chief Innovation Officer, Snap-on
                                12:35pm - 1:05pm30 mins
                                TRACK 3: The Changing Consumer
                                Achieving a Masterbrand: How Purdue University Uncovered Its Essence
                                • Ethan Braden - Vice President of Marketing, Purdue University
                                • Dave Moore - Market Research Consultant, Purdue University
                                12:35pm - 1:05pm30 mins
                                TRACK 4: Insights, Data Science & Advanced Analytics
                                Session Details Coming Soon!
                                  12:35pm - 1:05pm30 mins
                                  TRACK 5: Power Partnering
                                  This session will be presented by Bloomfire
                                    12:35pm - 1:05pm30 mins
                                    TRACK 6: Innovating Insights: Better, Faster, Cheaper
                                    This session will be presented by Dose
                                      1:05pm - 2:15pm70 mins
                                      Networking Lunch // Dessert & Coffee in the Exhibit Hall
                                        2:50pm - 3:05pm15 mins
                                        TRACK 1: Leading through Change
                                        Get Involved!
                                          2:50pm - 3:05pm15 mins
                                          TRACK 2: Insights-Driven Innovation
                                          This session will be presented by Breakthrough Research
                                            2:50pm - 3:05pm15 mins
                                            TRACK 3: The Changing Consumer
                                            Get Involved!
                                              2:50pm - 3:05pm15 mins
                                              TRACK 4: Insights, Data Science & Advanced Analytics
                                              Get Involved!
                                                2:50pm - 3:05pm15 mins
                                                TRACK 5: Power Partnering
                                                Get Involved!
                                                  2:50pm - 3:05pm15 mins
                                                  TRACK 6: Innovating Insights: Better, Faster, Cheaper
                                                  Conducting Research after a Major Crisis – Being Competitive in a New Landscape
                                                  • Jonathan Asher - Executive Vice President, EyeSee
                                                  3:05pm - 3:50pm45 mins
                                                  Networking Break & Demo Sessions
                                                    3:50pm - 4:20pm30 mins
                                                    TRACK 1: Leading through Change
                                                    To Infinity and Beyond: A Proactive Approach to Becoming an Irreplaceable Department
                                                    • Jeff Resnick - Senior Director, Consumer Insights, Big Fish Games
                                                    • Axel Loesken - Senior Director, Consumer Insights, Big Fish Games
                                                    3:50pm - 4:20pm30 mins
                                                    TRACK 2: Insights-Driven Innovation
                                                    This session will be presented by Zappi
                                                      3:50pm - 4:20pm30 mins
                                                      TRACK 3: The Changing Consumer
                                                      Coffee Break: Uncovering the Oasis of Happiness in the Workplace
                                                      • Bruce Williamson - Senior Strategic Advisor, Consumer Insights, Brand & Customer Experience Lead, Lavazza
                                                      3:50pm - 4:20pm30 mins
                                                      TRACK 4: Insights, Data Science & Advanced Analytics
                                                      Session Details Coming Soon!
                                                        3:50pm - 4:20pm30 mins
                                                        TRACK 5: Power Partnering
                                                        A Front Row Seat to the Revolution – What Incumbent CPGs Must Learn from Emerging Brands
                                                        • Paul Earle - Principal, Earle & Company
                                                        3:50pm - 4:20pm30 mins
                                                        TRACK 6: Innovating Insights: Better, Faster, Cheaper
                                                        This session will be presented by Wizer
                                                          4:25pm - 4:55pm30 mins
                                                          TRACK 1: Leading through Change
                                                          Session Details Coming Soon!
                                                            4:25pm - 4:55pm30 mins
                                                            TRACK 2: Insights-Driven Innovation
                                                            Breaking Into People’s Homes: What Can and Can’t be Done with Ethnographic Research
                                                            • Patrick Gantz - Director of Customer Insights, Genworth Financial
                                                            4:25pm - 4:55pm30 mins
                                                            TRACK 3: The Changing Consumer
                                                            This session will be presented by YouGov
                                                              4:25pm - 4:55pm30 mins
                                                              TRACK 4: Insights, Data Science & Advanced Analytics
                                                              Session Details Coming Soon!
                                                                4:25pm - 4:55pm30 mins
                                                                TRACK 5: Power Partnering
                                                                Get Involved!
                                                                  4:25pm - 4:55pm30 mins
                                                                  TRACK 6: Innovating Insights: Better, Faster, Cheaper
                                                                  This session will be presented by Fuel Cycle
                                                                    5:00pm - 6:00pm60 mins
                                                                    Exhibit Hall Party
                                                                      6:00pm - 7:00pm60 mins
                                                                      TMRE After Dark Events
                                                                        Main Conference Day ONE
                                                                        NextMain Conference Day THREE

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