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NIQ Bases

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Success, Elevated

Whether you’re renovating your brand, launching a new product or service or developing new marketing activations, NIQ BASES will elevate your in-market success through practical, action-oriented insights underpinned by the industry’s gold standard predictive models.

Only NIQ BASES continuously updates its models with the world’s largest set of behavioral data, giving you the confidence to make the right decisions in a rapidly-changing world.