Persona is the AI platform for customer research, created by The Insights Company. Persona runs the highest-quality AI-moderated interviews on the market, with an interviewer that can be fully customized to your brand’s context; is the only tool that can handle recruiting all the way from screener to post-interview quality checks; and instantly generates findings that you can share and dig into. Persona was built by insights leaders and is trusted by major consumer brands to get in-depth answers from real customers in just hours, not weeks, and to scale research globally across languages and time zones.