Smarty Pants is a full-service insights consultancy that helps the world’s smartest brands win. We blend research rigor, marketing acumen, and human empathy to fuel innovation and brand growth. Our team of award-winning strategists, methodologists, trend experts, and cultural anthropologists delivers custom solutions across consumer segments, categories, and 50+ countries, illuminating powerful human truths that inspiring brighter business outcomes. Whether you're launching a new product, repositioning an existing one, or future-proofing your brand, Smarty Pants is your partner in turning insight into impact. Curious minds welcome – because smart decisions start with smarter questions.