Insights
Top 8 Takeaways on Privacy
One of the overlying themes of this year's Future of
Consumer Intelligence conference is consumer privacy and the concept of
"Empowerment vs. Endangerment" as it relates to the handling and
usage of data. As researchers, we collect , analyze and utilize consumers'
information to improve products, services and the customer experience.
Consumer Intelligence conference is consumer privacy and the concept of
"Empowerment vs. Endangerment" as it relates to the handling and
usage of data. As researchers, we collect , analyze and utilize consumers'
information to improve products, services and the customer experience.
But really, the true question posed in all of this is,
"Where do we draw the line in privacy practices?" Regardless of
whatever privacy policies consumers have agreed to (without actually reading
the pages and pages of fine print) they still expect companies to act
responsibility with their digital imprint.
"Where do we draw the line in privacy practices?" Regardless of
whatever privacy policies consumers have agreed to (without actually reading
the pages and pages of fine print) they still expect companies to act
responsibility with their digital imprint.
So here are the top 8 takeaways from today's discussions
about consumer privacy:
about consumer privacy:
1. Businesses typically dictate terms of privacy for consumers.
However, consumers should have the right to
However, consumers should have the right to
dictate their own terms and
conditions of privacy to businesses because it is their identify
conditions of privacy to businesses because it is their identify
2. We need need to move past the legality of consumer privacy
and responsibly consider the morality of consumer privacy within our agreements
and responsibly consider the morality of consumer privacy within our agreements
3. Clarity is essential and needs to be installed within data
collection and data mining privacy guidelines and not be hidden in fine print
collection and data mining privacy guidelines and not be hidden in fine print
4. Consumer trust will increase as better practice guidelines
are built into frameworks and agreements
are built into frameworks and agreements
5. Location privacy is a fundamental part of who we are as our
location reveals our tastes, preferences and identities
location reveals our tastes, preferences and identities
6. Privacy equals control and consumers should control their
data and have freedom of choice as to how, where and when it is used
data and have freedom of choice as to how, where and when it is used
7. Privacy by design should be built into our studies and
framework. Yes it costs $. But preventing a breach will save you even more $
framework. Yes it costs $. But preventing a breach will save you even more $
8. Embed privacy by design into initial frameworks because they
are harder to change down the line
are harder to change down the line
MrChrisRuby is
an award-winning expert Marketing Research & Consumer Insights Executive
who has consulted with several Fortune 500 companies. He is passionate about
augmenting product development, the customer experience & corporate
revenue. Follow MrChrisRuby on Twitter @MrChrisRuby,
email him at mrchrisruby@gmail.com or
read The Market
Research Insider blog.
an award-winning expert Marketing Research & Consumer Insights Executive
who has consulted with several Fortune 500 companies. He is passionate about
augmenting product development, the customer experience & corporate
revenue. Follow MrChrisRuby on Twitter @MrChrisRuby,
email him at mrchrisruby@gmail.com or
read The Market
Research Insider blog.