December 8-10, 2026
W HotelPhiladelphia, PA Anthony MartinChief Growth Officer, Pharma Services at CareTriaSpeaker
Profile
As the Chief Growth Officer for CareTria, Tony leads the GTM teams: Commercial Development, Strategic Account Management and Marketing. He has 30 years in the healthcare industry. Starting in sales, marketing & training with a biopharmaceutical manufacturer. He led the GTM strategies for patient services with Cencora and led transformation with Cencora’s Community & Specialty Pharmacy business unit. Prior to joining CareTria, Tony was the Chief Revenue Officer for Optum’s WC PBM and spent three years leading Industry Relations for Optum’s Integrated Pharmacies.
Agenda Sessions
Hybrid-Driven Access: Protecting Patients and Brand Loyalty Across the Lifecycle
, 2:30pmView Session