Lisa Arthurs

Executive Director, Business Development at VineMeds

Speaker

Lisa Arthurs is the Executive Director, Business Development at VineMeds, Inc. Lisa is recognized industry-wide for her expertise in SaaS solution sales and account management. Her consultative leadership style has consistently driven revenue growth and client retention, overseeing multimillion-dollar pipelines and developing high-value partnerships that expand market share. She is celebrated for her ability to uncover new business opportunities, implement innovative strategies, and enhance client value and profitability—all while maintaining the highest standards of professionalism and integrity.

Lisa most recently held the position of Vice President, Trade at Two Labs, Inc., where she was responsible for directing the ongoing development and management of trade team processes as well as client deliverables. Her leadership contributed to a high rate of client contract renewals and maintained consistent revenue streams for the organization. Prior to that, as Director of Business Development at Claritas Rx, Inc., she contributed to revenue growth, revamped RFP strategies and partnered across departments to drive upselling and new client acquisition.

Lisa’s impressive career also includes leadership roles at ValueCentric, LLC, and the Healthcare Distribution Management Association (HDMA, now HDA), where she spearheaded the development of industry standards, practices, and guidelines for healthcare inventory management data. Her strategic planning, financial acumen, and commitment to operational excellence have positioned her as a trusted advisor to executives and a champion for innovation and client success.

Lisa holds a Bachelor of Science degree from Radford University. Her dedication to fostering strong stakeholder relationships, driving cross-functional collaboration, and cultivating inclusive work environments makes her an outstanding addition to the VineMeds team.