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Unilever Reveals New Rules to Identifying Insights

Posted by on 03 August 2015
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The shopper's journey to purchase is not linear. The reality
is that people move in and out of moments where they serve as the shopper, the customer
and the consumer. Having multiple channels to support these moments is what
creates a seamless experience. As retailers and FMCGs, we have to depict the
total shopper journey-in the right moment, with the right message, and at the
right place.
As the shopper journey continues to evolve, what are the new
rules for identifying insights? Find out at OmniShopper
International
, formerly The International Shopper Insights in Action Event.
November 11 - 13, 2015
Paris, France
Learn
about the new rules of identifying insights with Unilever:
Changing Shopper Realities: New Rules for Identifying
Insights
Vijay Raj, Vice President, CMI, Research Innovation, Media
& Shopper Insights, Unilever:
Today success is connecting with your OmniShopper throughout
the route to market, understanding and measuring shopper behavior, and
providing the right experience. During this keynote, Vijay will address the new
rules to identifying insights. Where do insights come from? What is the role of
insights? What does it mean for how we gather
insights?
Download
the full agenda here: http://bit.ly/1UiCKs9
OmniShopper International offers you all-new expertly curated
content, extraordinary keynote speakers, in-depth track sessions,
brand-retailer collaborative think tanks, interactive workshops, and a retail
store tour designed to disrupt your day job. You will be granted unscripted
access to experts who can fast-forward your understanding of total shopper
behaviour and predict the next new path to purchase.
Join us in November to uncover the future of retail and
changing shopper realities.
Register
today with code OMNIPARIS15LI and get $100 off current rates: http://bit.ly/1UiCKs9
Cheers,
The OmniShopper International 2015 Team
@OmniShopper
#OMNIPARIS

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