CX
Wearable Technology Could Become the Future of Day to Day Life
The most recent wave of wearable technology is showing vast
improvements in its development since the first products. Many of the first
attempts such as Fitbit had high prices for products that sometimes were
lacking in accuracy and were not discrete in terms of blending with the user's
day to day appearance.
improvements in its development since the first products. Many of the first
attempts such as Fitbit had high prices for products that sometimes were
lacking in accuracy and were not discrete in terms of blending with the user's
day to day appearance.
Recently, there has been a push for improvements that make
wearable technology more desirable and useful. An attractive feature of
wearable tech is whether it can be 'invisible'; a lot of the recent innovations
are becoming smaller yet gaining efficiency due to increased power. Wearables
now are more intertwined with fashion as users in the past were likely to not
wear devices due to them standing out. Jewelry is seen as a way of keeping the
technology on the user every day; for example, future innovations could have
the technology in a thin film under something as small as a ring.
wearable technology more desirable and useful. An attractive feature of
wearable tech is whether it can be 'invisible'; a lot of the recent innovations
are becoming smaller yet gaining efficiency due to increased power. Wearables
now are more intertwined with fashion as users in the past were likely to not
wear devices due to them standing out. Jewelry is seen as a way of keeping the
technology on the user every day; for example, future innovations could have
the technology in a thin film under something as small as a ring.
A product that is due to be on the market soon is the
eagerly anticipated Apple Watch. The new Apple product is designed to make the
best of smartphone technology available on your wrist. The watch will enable
the user to see notifications, messages, GPS systems and all the useful tools
from a smartphone without having to get out your mobile device. The watch comes
in many different designs so that the consumer can have something stylish as
well as practical. The device most importantly has the potential to manage your
money. You'll soon be able to manage your bills, make transfers, check
statements and pay with it.
eagerly anticipated Apple Watch. The new Apple product is designed to make the
best of smartphone technology available on your wrist. The watch will enable
the user to see notifications, messages, GPS systems and all the useful tools
from a smartphone without having to get out your mobile device. The watch comes
in many different designs so that the consumer can have something stylish as
well as practical. The device most importantly has the potential to manage your
money. You'll soon be able to manage your bills, make transfers, check
statements and pay with it.
Many wearable technologies are focused around health and
fitness; however one company is involving the technology that senses bodily
functions to be involved with payment systems. The Nymi band recognizes the
unique rhythm of the user's heart to act as a way authenticating your identity.
It can be linked to devices to use instead of having to type in pin codes,
passwords and soon for payments.
fitness; however one company is involving the technology that senses bodily
functions to be involved with payment systems. The Nymi band recognizes the
unique rhythm of the user's heart to act as a way authenticating your identity.
It can be linked to devices to use instead of having to type in pin codes,
passwords and soon for payments.
Seamless integration of wearable technology to other devices
has been identified as being very important in the future of the products. The
most common are fitness devices that link with smart devices such as phones,
tablets and laptops to track health information that now can include things
such as BMI, blood alcohol level and even a posture coach. Other technology
goes past just human use to now having collars that can monitor your dog's
vitals to help check for illness and can be shared directly with the vet.
has been identified as being very important in the future of the products. The
most common are fitness devices that link with smart devices such as phones,
tablets and laptops to track health information that now can include things
such as BMI, blood alcohol level and even a posture coach. Other technology
goes past just human use to now having collars that can monitor your dog's
vitals to help check for illness and can be shared directly with the vet.
The future of wearable technology is becoming ever more
efficient and informative. Products are more fashion conscious and
interconnected with other devices to make them more desirable for everyday use
for customers. The question in my mind is how long until wearables connect with
home devices? Will we soon get home and your heart monitor unlocks the front
door, your wearable fitness device will tell the fridge to pour you a cool
glass of water as your hydration levels are low and the air conditioning comes
on because your body temperature is found to be slightly high. The rate at
which the technology is developing means it may not be too far off.
efficient and informative. Products are more fashion conscious and
interconnected with other devices to make them more desirable for everyday use
for customers. The question in my mind is how long until wearables connect with
home devices? Will we soon get home and your heart monitor unlocks the front
door, your wearable fitness device will tell the fridge to pour you a cool
glass of water as your hydration levels are low and the air conditioning comes
on because your body temperature is found to be slightly high. The rate at
which the technology is developing means it may not be too far off.
About the Author:
Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the
industry including social media, marketing analysis and media. He is a recent
graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN
as a marketing assistant on events such as the World Architecture Festival,
World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.
Harry Kempe, a marketing intern at IIR USA, who works on various aspects of the
industry including social media, marketing analysis and media. He is a recent
graduate of Newcastle University who previously worked for EMAP Ltd. and WGSN
as a marketing assistant on events such as the World Architecture Festival,
World Retail Congress and Global Fashion Awards. He can be reached at hkempe@IIRUSA.com.
