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Biotech & Pharma Finance: Product Launch & Commercialization
Virtual Training Series
Three 2-hour Training CoursesSeptember 2026 Dates Coming!

Ready for your first commercial launch to be a financial success?

This Gross-to-net (GTN) Product Launch & Commercialization Training Series equips emerging pharma and biotech teams with the essential building blocks for launch excellence — from crafting the right organizational structure to aligning finance and commercial goals, and developing a winning product, pricing, distribution, and reimbursement strategy.

Learn how to anticipate compliance requirements, master the GTN process, and confidently forecast with real-world analogs and analytics.

Gain the knowledge, tools, and insights you need to build a scalable foundation — and set your product up for lasting success.

About the Training Series

Each CPE accredited, 2-hour webcast within this series serves as a fundamental opportunity to take a deep-dive into the hottest topics impacting GTN today. Boasting a classroom-like format with a solo instructor and devoted Q&A, benefit from practical, digestible content delivered by industry thought-leader, Patrick Coyle. Choose the courses and dates that fit your needs and schedule; maximize your learning and sign up for all four.

Course 1 — Strategic Frameworks and Understanding the Financial Engine Using GTN Principles

Date: 🔸 September 9, 2026

This course will establish GTN principles covering everything from reconciliation to estimation of liabilities, to scenario modeling for future analysis and more. Through this interactive session featuring case studies and actionable takeaways, attendees will learn:

  • GTN Foundations including a short review of what it is and why it matters, and components like rebates, chargebacks, copays fees, and returns

  • Financial architecture of GTN including retrospective reconciliation vs. prospecting forecasting, liability estimation (with balance sheet focus) and the role of accruals and reserves

  • How to connect your data from historical data to current accruals including reviewing POS accrual concepts and discussing scenario modeling with pricing decisions, contracting strategy, market access dynamics, and policy/economic shifts

  • Commercial decision impact – how pricing and contracting influence GTN and how external players are driving decisions

  • Market adoption variability and how to integrate lean finance concepts

  • Opportunities for practical hands-on exercises: building an initial operating model and developing an action plan

Course 2 — Finance Journey Optimization & Scaling

Date: 🔸 September 16, 2026

This course focuses on the transition of GTN execution to optimization. Attendees will learn how to scale processes, improve data architecture, and leverage technology for real-time insights and efficiencies. We’ll discuss topics like:

  • Channel and benefit complexity – learning how to understand buy-and-bill vs. Pharmacy benefit, medical vs. Pharmacy benefit dynamics and site-of-care impact.

  • Scaling GTN for emerging pharma – how to address multi-product considerations, new therapeutic entry, and portfolio vs. Product-level concepts.

  • Data and transaction architecture – explore NDC-11 vs. Product-level monitoring, claims data, sell-in vs. Sell-out dynamics, and inventory management, and 3PM considerations

  • BPO to active surveillance – how to transition from traditional outsourcing to real-time monitoring

  • Accrual and balance sheet integrity – how to align claims data to financials and improve the reliability of your processes

  • Emerging technology enablement – utilize analytics platforms, automation and real-time visibility for GTN optimization

  • Lean finance concepts and integration – how to redesign processes to eliminate inefficiencies, improve data flow and build an optimized operating model

Course 3 — Pre-Commercial to Launch Readiness

Date: 🔸 September 23, 2026

This course prepares pre-commercial organizations to design, model and execute a successful launch strategy. Participants will explore vendor selection, market segmentation, scenario modeling and organizational alignment. Attendees will learn:

  • Pre-commercial GTN foundations including when to start planning, the role of finance in clinic-stage companies and integration with commercial teams

  • Vendor selection and ecosystem design including selecting vendors and understanding their roles (specialty pharmacies, hubs and support services)

  • Product and market understanding including conduction lead product analysis, pricing strategy implications and demand modeling

  • Scenario modeling for launch including developing base, upside, and downside scenarios, pricing sensitivity and market access assumptions

  • Market segmentation – differentiating between rare, specialty and retail markets including patient journey, access and GTN complexity

  • Incentive and demand structures – designing sell-in vs. Sell-out strategies, demand-based incentives and channel-specific considerations

  • Change management and alignment including ensuring cross-functional alignment across finance, commercial and access teams

  • Lean finance integration and how to develop a launch readiness roadmap

  • Opportunities for practical hands-on exercises: building models with pricing, demand and channel assumptions

Benefits of Our Training Courses

Informa training courses provide in-depth teaching and discussion about highly relevant topics relevant to the finance, accounting and GTN community that can not be covered at a conference. With dedicated instruction in a classroom-like environment, a training course will offer you interactive opportunities with the instructor and fellow attendees so you can get your most pressing questions answered in a much more individualized setting.

Dedicated Q&A Times

Get all your questions answered with our dedicated Q&A times.

Digestible Content & Presentation Access

Conveniently scheduled in 2 hour segments to make the detailed content more easily digestible.

Personalized Interaction

Training courses offer a more personalized interaction with the instructor to answer your specific questions and give feedback in a classroom-like setting

Detailed Course Agenda

A detailed course agenda and outline of topics to be covered is listed on the training course website so you know exactly what you will learn

Who Should Attend?

This course is highly recommended for anyone working in the life sciences industry, within the following departments or positions:

◽ Accounting ◽ Finance

◽ Accruals ◽ Financial Planning & Analysis

◽ Auditing ◽ Government Pricing

◽ Commercial Operations ◽ Gross-to-Net

◽ Commercial Finance ◽ Managed Markets Finance

◽ Contract Analytics ◽ Rebates

◽ Discounts ◽ Reporting