Agenda - Coffee Latam Agenda

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Market Trends and Industry Dynamics // Tendências de mercado e dinâmica do setor

07:30 - 08:50

Registration

08:50 - 09:30

Bean To Cup: Understanding the Fundamentals Behind the Coffee Market //Do grão à xícara: entendendo os fundamentos por trás do mercado do café

Felipe Augusto Lima de Oliveira - Global Head of Coffee Research, COFCO International

09:30 - 09:50

Coffee Impact: Weather patterns, supply and demand, and price movements

Laleska Moda - Market Intelligence Analyst for Coffee, Hedgepoint Global Markets

09:50 - 10:10

Brazilian Coffee: Sustainability and Traceability

Marcos Antonio Matos - CEO, Cecafé (The Brazilian Coffee Exporters Council)

10:10 - 10:55

Networking Time with Exhibitors / Networking con los expositores

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Biostimulants, Soil Health, Ecophysiology and Stress Management in Coffee // Bioestimulante,Saúde do solo, ecofisiologia e gestão do estresse no café

10:55 - 11:25

Ecophysiological fundamentals of growing coffee under stress // Fundamentos ecofisiológicos do cultivo de café sob estresse

Fábio Damatta - PhD Professor Federal University of Viçosa, Federal University of Viçosa

11:25 - 11:55

Biotechnology & Microalgae as sustainable solutions for improving coffee production ng // Ciência aplicada e resultados de campo: bioestimulantes no cultivo de café brasileiro

Sergio Aguilar Roig - General Manager, Biorizon Biotech

11:55 - 13:25

Networking Lunch in the Exhibition Hall // Almoço de networking no salão de exposições

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Regenerative Farming and Coffee // Agricultura regenerativa e café

13:25 - 13:55

From Brazil to the World:- The Challenge of Spreading Regenerative Agriculture in Coffee//Do Brasil para o mundo: o desafio de difundir a agricultura regenerativa no café

Gian Luca Malvicini - Agronomist Coffee Procurement Dept, Illy

13:55 - 14:25

Regenerating Coffee from the Ground Up: Unlocking Soil Intelligence for Resilient Farming and Sustainable Supply Chains // Regenerando o café desde a base: revelando a inteligência do solo para uma agricultura resiliente e cadeias de abastecimento sustentáveis

Murilo Bettarello - Coffee Lead Agronomist (LATAM), Biome Makers

14:25 - 14:55

Networking Time with Exhibitors / Networking con los expositores

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Sustainability in Coffee Growing // Sustentabilidade no cultivo de café

14:55 - 15:25

Roots of Sustainability: Real Stories of Transformation in Coffee Growing - What does sustainability really mean in coffee growing? // Raízes da sustentabilidade: histórias reais de transformação no cultivo do café - O que realmente significa sustentabilidade no cultivo do café?

15:25 - 15:55

Quality Information in Agriculture - Transforming Social Networks into Knowledge in the Field // Informação de qualidade na agricultura - Transformando redes sociais em conhecimento no campo

Gustavo Rennó - Influenciador Digital, Gustavo Renó Cafe

15:55 - 16:25

Sustainability in Coffee Farming : Experiences and Brazils Role in the Construction of Global Concepts //Sustentabilidade no cultivo do café: experiências e o papel do Brasil na construção de conceitos globais

Raquel Vilela M Miranda - Coffee Technical Advisor, CNA - Confederação da Agricultura e Pecuária do Brasil

16:25 - 16:30

End of Conference Sessions // Fim das sessões da conferência

16:30 - 17:30

Evening Networking Drinks Reception // Recepção com bebidas para networking à noite

Coffee Latam AgendaTuesday, 29 July 2025