Campinas is a leading hub for innovation, research, and industry, holding Brazil’s 11th largest GDP and producing 15% of the nation’s scientific research. Once the state’s main commercial center, Campinas played a key role in the export of coffee, citrus, and sugarcane, and it remains home to world-class agronomic institutions.

Today, Campinas blends business and leisure. From cutting-edge industry and academic networks to diverse shopping, dining, and nightlife scenes, the city offers big-city energy with easy access to the rolling hills and charming countryside of the Serra da Mantiqueira. It’s also rich in historical legacy from the coffee boom of the 19th century - a fitting location to explore the past, present, and future of coffee.