Connect Marketplace 2024 is Coming to Milwaukee, WI!
No longer a city on the rise, Milwaukee has arrived as a premier events destination.
Marketplace 101
Don't get caught uprepared. We’ve rounded all of the essential information to help you reach your full potential at Connect Marketplace
Stay Connected, Stay Ahead: Connect Marketplace App
Elevate your Connect Marketplace experience with the Connect Marketplace app! Designed to keep you organized, informed, and connected, the app ensures you make the most of every moment at the event.
- Easily view the event agenda and create your personalized schedule.
- Join Marketplace Mania for fun challenges and exciting prizes.
- Receive instant notifications about event updates and opportunities.
- Use the interactive floor plan to effortlessly find your way around the trade show floor.
Meet in Milwaukee
One of National Geographic’s Best of the World. Midwest Living’s Culinary Capital of the Midwest. An Emerging City for Meetings and Event Destinations. These are just some of the headlines touting Milwaukee as a top-tier destination and world-class setting for events. And, after a full suite of fresh renovations more than doubled the spaces inside Baird Center to 1.3 million square feet, Milwaukee is poised to be “The Big Cheese” of meetings and conventions!
Looking for a local hot spot or hidden gem? Check out the HipMap loaded with recommendations from their Milwaukee-native team member.
Venue
Baird Center
This world-class convention center just completed a massive $456 million expansion, doubling its size to 1.3 million sq. ft. The result: An exciting new era of accessibility, innovation and unrivaled event experiences.
What to do in Milwaukee
Looking to bond with your team, treat your clients, or immerse yourself in all that Milwaukee has to offer? Check out the calendar of events happening in Milwaukee.
From concerts and museums, food tours, sporting events, and nightlife, there's always something exciting going on in Milwaukee!
Food Tours
Discover Milwaukee's culinary gems with exclusive tours tailored for Connect Marketplace attendees. Enjoy a Pre-Prohibition Bar Tour or indulge in a Tacos & Tequila adventure, all for just $20 per tour. Savor the city's rich flavors and vibrant history at a special discounted rate!
History & Museums
Make your trip to Milwaukee educational and fun with stops at these popular local museums. Experience interactive exhibits, touch live butterflies, and step back into the past and forward into the future. Discover the vibrant history and culture that make Milwaukee a memorable destination.
Nightlife
Whether you're seeking cultural enrichment, culinary delights, or simply a night out on the town, Milwaukee promises to ignite your passions and create memories to last a lifetime. See for yourself why Milwaukee is called "Brew City!"
Sporting Events
There’s no denying that Milwaukee is a sports town! Grab your foam finger, put on your game face, and catch a Milwaukee Brewers game at American Family Field. Come cheer on the home team and experience the excitement of Milwaukee’s pro sports scene!
Get a Taste of Milwaukee
Wondering where to eat in Milwaukee? From Wisconsin favorites like a fish fry and cheese curds to authentic Indian, Italian, and more, Milwaukee's restaurants are as diverse as its people. With James Beard Award-winning restaurants, specialty foods made in Milwaukee, and a farm-to-table community that will satisfy even the most devout locavore, Milwaukee offers a place and a flavor for all visitors.
Unlock Exclusive Milwaukee Savings
Don't miss out on the chance to explore Milwaukee and save big with these exclusive savings passes! It’s simple—just sign up and start enjoying exclusive discounts around the city. Make the most of your Milwaukee experience while attending Connect Marketplace!
Brew City Beer Pass
Did someone say BOGO beer?! Don’t miss out on BOGO beer at more than 30 local craft breweries with the Brew City Beer Pass presented by Potawatomi Casino | Hotel. During your time at Connect Marketplace, score free beer from your favorite brew to something entirely new. Sign up today and taste what’s brewing in Milwaukee. To beerfinity and beyond!
Cream City Convention Pass
The Cream City Convention Pass makes it easy to redeem discounts and deals at more than 30 participating local businesses. Just show the pass and score savings all around Milwaukee! The Cream City Convention Pass is for Connect Marketplace attendees to experience what makes Milwaukee the Good Land!
Fun Facts About Milwaukee
Dive into Milwaukee's rich culture with these fun facts!
America’s Dairyland
Thanks to the region’s agricultural roots, just outside metro Milwaukee, there are a total of 4,400 farms in Waukesha, Ozaukee, Kenosha, Washington, Kenosha, Racine, Sheboygan and Milwaukee counties. The proximity to fresh produce and dairy means fresh, farm-to-table food at local restaurants and grocery stores.
Arts and Culture
There are over 15 museums in downtown Milwaukee and 30 museums including the surrounding counties. With 15,000 theater seats in the downtown alone, the Milwaukee Theater District ranks #1 in the United States for the highest number of theater seats per capita.
Brew City
Milwaukee is nicknamed Brew City because of its rich brewing history. Some also refer to Milwaukee as “The City that Beer Built.”
Home Base of Harley-Davidson
Milwaukee is the birthplace of Harley-Davidson Motor Company, founded in 1903, and is home to the world’s only Harley-Davidson Museum. Connect Marketplace attendees will be able to experience the Museum during the Opening Reception!
Milwaukee Restaurants
There are more than 200 locally owned restaurants in downtown Milwaukee and
18 James Beard-recognized chefs and restaurants. Looking to get a taste of the city? Find a uniquely Milwaukee restaurant here.
Where The Feared Deer Roam
Milwaukee has eight professional sports teams: Milwaukee Bucks (NBA), Milwaukee Brewers (MLB),Milwaukee Admirals (AHL), Milwaukee Wave (MASL), Milwaukee Milkmen (AAPB) and Lakeshore Chinooks (NWL), Lake Country DockHounds (AAPB) and Milwaukee Torrent (NPSL).