Kayla Adams

National Sales Manager for Sports Tourism at VisitGreenvilleSC

Speaker

Kayla Adams is the National Sales Manager for Sports Tourism at VisitGreenvilleSC, where she leads sports tourism sales efforts that bring impactful events and competitions to the Greenville area. She works closely with venues, rights holders, event organizers, hotels, and community partners to position Greenville as a premier destination for sporting events.

With more than 11 years of experience in the sports industry, including over eight years in sports tourism, Kayla brings a strategic, relationship-driven approach to every opportunity. Known for being warm, approachable, and easy to work with, she combines market insight, thoughtful collaboration, and strong execution to create successful experiences for event partners, athletes, teams, and fans.

Kayla holds a master’s degree in sports management and has earned both her Professional in Destination Management designation and her Certified Tourism Ambassador certification for Greenville.