Ronnie Collins

Chief Sales Officer at Visit Anaheim

Speaker

Ronnie Collins serves as Chief Sales Officer for Visit Anaheim, where he leads the organization's sales and destination services strategy to drive meetings, conventions and group business to Anaheim. With more than 20 years of leadership experience spanning both the DMO and hotel industries, Collins is passionate about building strong partnerships and positioning Anaheim as a premier destination for meetings, conventions and events.

Since joining Visit Anaheim in 2023 as Senior Vice President of Sales & Services, Collins has helped lead the organization's sales efforts during a period of significant growth for the destination. Known for his energetic leadership style and strategic approach, he is committed to delivering exceptional experiences for meeting planners while showcasing everything Anaheim has to offer, from world-class venues and attractions to its vibrant hospitality community.

Under Collins' leadership, Visit Anaheim has secured a lineup of major industry events through 2030, including ConferenceDirect, Connect Marketplace, MPI's World Education Congress and IPW, which will bring more than 20,000 meeting planners to Anaheim over the next five years. His team has also expanded Anaheim's sports events portfolio, further strengthening the destination's position as a leading host for major sporting events.

Prior to joining Visit Anaheim, Collins served as Director of Sales for Visit Phoenix, where he led the organization's convention, meeting and tourism sales efforts. During his tenure, he played a key role in bringing marquee events such as Super Bowl LVII, the 2024 NCAA Men's Final Four and the 2026 NCAA Women's Final Four to Greater Phoenix. Throughout his career, Collins has built a reputation for driving results, developing high-performing teams and cultivating lasting industry relationships.