Convenience Retailing University

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February 24-26, 2026
Marriott Downtown AustinAustin, TX

David

Profile

David Protein is a New York-based nutrition brand co-founded by Peter Rahal (RxBar cofounder) and Zach Ranen to build “rigorously perfected protein”--more protein, fewer calories--to help people increase muscle and decrease body fat. Our philosophy is evidence-based product design: optimize protein density, taste, and blood-sugar friendliness without added sugar. Our product line includes David Gold bars (28g protein, 150 calories, 0g added sugar) and David Bronze bars (20g protein, 150 calories, 0g added sugar), plus expanded protein offerings like Wild Caught Pacific Cod.

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