Convenience Retailing University

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February 24-26, 2026
Marriott Downtown AustinAustin, TX

Generous Brands

Profile

Generous Brands is the leading premium refrigerated beverage company with a proven track record of building and scaling high-quality, purpose-driven brands. The company brings together a $1 billion portfolio of four distinctive brands—Bolthouse Farms, Evolution Fresh, Health-Ade, and Sambazon—each rooted in wellness, quality, and vibrant nutrition. With deep expertise in sourcing, manufacturing, and innovation, Generous Brands leads the refrigerated beverage set, holding the #1 share in Premium Refrigerated Beverages, while preserving what makes each brand unique. United by a shared commitment of nourishment, Generous Brands is shaping the future of premium beverages.

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