Convenience Retailing University

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February 24-26, 2026
Marriott Downtown AustinAustin, TX

Irresistible Foods Group

Profile

Irresistible Foods Group (IFG) is a family-owned consumer goods company built around brands that elevate every day, on-the-go life. Our portfolio includes King’s Hawaiian, Grillo’s Pickles, and Killer Brownie — sought after brands that consumers love & trust. We take an intentional, long-term approach to growing brands in channels where speed, consistency, and familiarity matter. With a hands-on culture and a clear point of view, IFG focuses on cultivating partnerships with brands that inspire - at the counter, in the case, and beyond.

Find us at the event