Meet JOEY, a category-changing, next generation nicotine pouch that delivers flavor innovation and a perfectly-balanced result adult users can count on. With round nicotine “beads” designed to achieve unmatched consumer satisfaction, it's the first nicotine pouch engineered with flavorbeads technology for a quick kick of nicotine and a long-lasting flavor experience. With 108 SKUs in 3mg, 6mg and 9mg strengths, JOEY is redefining what functionally, flavor and form mean in the category–a real category disruptor built for consumer demand.