Kristyn Corrigan

Principal at Applied Marketing Science, Inc.

Speaker

Kristyn is a principal and co-owner of Applied Marketing Science, a Boston-based insights strategy firm that helps companies develop better products and services through harnessing the power of customer insights. In her nearly two decades of product development consulting experience, Kristyn has led and designed customer insights engagements for leading global B2B and consumer brands. She specializes in helping companies understand stated and latent customer needs and how to measure their criticality to innovation.

Kristyn’s published work has been featured in Fast Company and Marketing News. She is a contributing author of the 2023 textbook, The Product Development and Management Association Handbook of Innovation and New Product Development. She has guest lectured at several institutions, including the MIT Sloan School of Management. Kristyn currently serves on the Product Development and Management Association (PDMA) Board of Directors.