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25 - 26 February 2025
Intercontinental O2London

Kate Moody
Strategy Director, Customer Experience at 11:FS


Kate is a highly experienced mixed methodology research and Jobs To Be Done expert, applying qualitative and quantitative techniques to identify underserved customer needs that inform new propositions and services. Prior to 11:FS, she worked with clients across multiple sectors, including insurance, telecoms, health and fitness and the gig economy.

Topic expertise:

  • Customer experiences
  • JTBD
  • Insurance

Agenda Sessions

  • Power Panel: Why Fintech Will Revolutionise Customer Experience & How Financial Services Providers Can Compete In A Hyper Personalised World. What Are The Key Lessons To Learn From Other Industry Verticals & From How Big Tech Companies Build Customer Trust?