Alex Matjanec

CEO at Wysh

Speaker

As the Founder and CEO of Wysh, a forward-thinking insurance carrier with an award-winning, innovative deposit solution, known as Life Benefit, and CEO of String and Key, a research and development studio that creates finance-focused digital platforms, Alex Matjanec defines his purpose and that of his company to empower every person to live life to the fullest. He hopes to achieve this goal by providing the confidence of financial protection through the products his company builds. Life Benefit encourages consumers to maintain funds in order to leave their loved ones future financial security, while enhancing brand loyalty and strengthening FI’s balance sheet. Winning Best of Show at Finovate in September of 2023, Life Benefit’s demo was recognized as a groundbreaking, innovative fusion of life insurance protection embedded within deposit accounts. Previously, as CEO and serial entrepreneur, Alex successfully led 3 companies to acquisition.