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May 7-9, 2025
Sheraton San Diego Hotel and MarinaSan Diego, CA

Brooke Ybarra
SVP, Innovation & Strategy at American Bankers Association
Speaker

Profile

Brooke Ybarra is the Senior Vice President, Innovation & Strategy for the American Bankers Association, where she leads the Office of Innovation. In this role, Brooke supports banks to define innovation strategies and helps shape the technology marketplace by identifying promising startups that complement the banking industry. She also works with policymakers to advocate for policies that allow for and promote responsible innovation in banking. Brooke received her MBA from the McDonough School of Business at Georgetown University and completed her undergraduate degree in chemical engineering from Stanford University.

Agenda Sessions

  • Keynote Address: The Future for Open Banking: Unpacking Rule 1033 and how open data will impact the US banking industry. What are the benefits of being an early mover?

    10:55am