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May 21-23, 2024
Marriott Marquis San FranciscoSan Francisco, CA

Florencia Ardissone
Executive Director Head Customer Insights and ChaseNet Analytics at JP Morgan Chase


Florencia leads Customer Insights and ChaseNet analytics within the Payments business. The Payments & Commerce business at J.P. Morgan combines Global Payments and Merchant Acquiring to provide integrated solutions to clients around the globe. She has end-to-end Product Management responsibilities and is accountable for Customer Insights across SMB (digital product live to +200K businesses), MMBSI/EMM, CB, CIB and AM. On ChaseNet, Florencia and her team lead the go-to-market strategy, pricing, profitability tracking, and supports key prospects and client’s analytics and strategic needs including complex market rate understanding and Visa network changes impact assessments.

Florencia is an innovator helping differentiate the Firm by leveraging big data assets and developing intelligence products meant to help businesses improve their marketing and operational efficiency by understanding their underlying Customers. She ideated, pilot and launched Customer Insights to all processing Small Business Clients. Florencia was featured in a Forbes Article as an expert explain how businesses can use Payment Tech to Outmatch Business Rivals.

Prior to joining J.P. Morgan Chase, Florencia was a strategy consultant at McKinsey and Company focusing on financial services in the New York and Buenos Aires offices for 5+ years. She also worked in Strategy and Operations at Google and has startup tech experience (SmartLine).

Florencia has an MBA from the University of Chicago Booth School of Business, with an exchange at the London School of Economics and Political Science focusing on Entrepreneurship and Strategic Management. She holds a bachelor’s in economics.

Agenda Sessions

  • Keynote Address: How To Align CX To Your Bank’s USP & Product Propositions. Why Data Is The New Electricity To Give Your Customers Valuable Insights & How AI Can Help


At this event