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FinovateSpring
May 7-9, 2025
Sheraton San Diego Hotel and MarinaSan Diego, CA

Priscilla O-Iyari
Regional Marketing & Communications Outreach Officer at FACE Coalition
Speaker

Profile

Priscilla is a results-driven Brand and Marketing Communications professional with over 14 years of experience developing and executing brilliant strategies that have built beloved brands in various industries, across 16 countries. Industries such as financial services, sports, CPG, tech, non-profit, consulting, and healthcare. Her expertise, passion, and excellent execution consistently drive positive bottom-line impacts and amplify brand influence for the organizations she supports.

She is currently enrolled in an Executive MBA Program (double honours) at Queens and Cornell Universities, while she serves as the Regional Marketing and Communications Outreach Officer at FACE Coalition. At FACE, she connects black entrepreneurs to funding, resources, opportunities and wrap-around support that help scale their businesses and facilitate the creation of generational wealth.

Priscilla is an alumna of prestigious awards, including the United Nations Women and UNDP International Women's Day Award in 2023 for her contributions to Gender Equality in the Private Sector. She is also a recipient of the Cannes Young Lions Award for Public Relations (France), and the Atlas Corps Leadership Institute for Community Development (US). She holds a Postgraduate Diploma in Stakeholder Management from the University of Pretoria, and other certifications in Brand Management and Advertising.

In addition to her professional accomplishments, Priscilla is the founder of The Actionable Visioning Scheme (TAVS). This is a mentorship program that has empowered over 150 minority women (aged 25-45) across 4 continents in less than 2 years to achieve career, financial and personal success. By adopting peer accountability, actionable resources and tools, 70% of them have landed bigger career opportunities, and 88% have surpassed their annual financial goals.

She also volunteers as a mentor for the Women's Economic Council of Canada, WIMBIZ Nigeria, and the Tony Elumelu Foundation.

Priscilla is a sought-after speaker, having graced various panels, workshops, and conferences where she motivates audiences by sharing her unique insights and lived experiences.

She enjoys exploring the world with her best friend, Ewere and loves Hallmark movies.

Agenda Sessions

  • Beyond Financial Inclusion: How can banks capture the huge growth opportunity offered by this new customer base?

    3:20pm