FAQs
What are the different fees and registration types?
Retailer Attendee:
An individual who works, manages or owns a retail outlet in the convenience and petroleum industry.
Included Titles:
- VP/Director of Beverage
- VP/Director of Category Management
- VP/Director of Private Label Innovation
- VP/Director of Marketing & Consumer Insights
- VP/Director of Foodservice & Dispensed Beverages
- VP/Director of Sustainability & Packaging
- Senior Category Manager - Beverage
Registration fees are complimentary for those who have received an invitation, thanks to the support of our sponsors. Please contact Mike Marino at michael.marino@informa.com for more information.
Operator Attendee:
An individual who works for, manages, or owns a business involved in foodservice, hospitality, or retail beverage operations- whether on-premise or off-premise.
Included Titles:
- VP/Director of Beverage Strategy
- VP/Director of Supply Chain & Procurement
- VP/Director of Food & Beverage
- Beverage Program Director
- Senior Culinary & Beverage Manager
- Bar & Beverage Director (On-Premise Chains)
Registration fees are complimentary for those who have received an invitation, thanks to the support of our sponsors. Please contact Mark Hatch at Mark.Hatch@informa.com for more information.
Sponsor:
An individual who works for a company that is a sponsor of the conference. When registering, please use the company specific invite code that was provided to you.
If you are not yet a sponsor and would like additional information, please contact Brandy Mulcahy at fssponsorrelations@informa.com.
I was contacted by a housing provider that offered to assist with making my Future of Beverage hotel reservation. What should I do?
Please be vigilant if approached by any company representing itself as the housing provider for the Future of Beverage. These companies will offer to make hotel reservations within the room block on your behalf or misrepresent themselves as agents of the hotel. Please note that Future of Beverage does not rent, share, or sell your contact information to any third parties. If a company reaches out to you about a hotel room, please let us know as soon as possible.
Future of Beverage is not utilizing the services of any housing agent or third party, and the host hotel will never reach out to attendees to solicit booking rooms. Please only make your accommodations using the link in registration.
What is the meeting attire?
The meeting attire is business casual.
Who is Informa and How Does it Connect to Future of Beverage?
Informa is a leading international business-to-business information services group that connects people with knowledge to help them learn more, know more, and do more. Through its Informa Connect division, the company delivers content-led live and on-demand events, training, and specialist content to businesses and professionals across various industries.
As part of the Informa family, the Future of Beverage benefits from global reach, industry expertise, and the infrastructure necessary to host gatherings that assemble key decision-makers and financial partners in environments specifically designed for meaningful business connections and actionable insights across the convenience retail landscape.
Our Commitment to Sustainability
Informa Connect is dedicated to creating experiences that deliver positive impact while minimizing environmental footprint. Through the FasterForward sustainability program, events like ours will move faster to become zero-waste and net-zero carbon by 2030.
In the future, we will actively help partners, customers, and wider markets achieve their own sustainability goals. By attending the Future of Beverage, participants will not just gain valuable industry knowledge and connections, but they will also support a more sustainable future for their industries.






