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HRSE (HR Summit & Expo)
Workshops: 19, 20 & 24 October 2025 | Conrad Hotel
AI Implementation Day: 21 October 2025 | Al Multaqa Ballroom, DWTC
Main Event & Exhibition: 22 - 23 October 2025 | Hall 3 & 4, DWTC
Future Workplace Awards: 22 October 2025 | Emirates Towers
Dubai, UAE

Hesham Hamdy
Regional Marketing and Digital Transformation Director - Middle East and Africa at Lundbeck
Speaker

Profile

Hesham Hamdy is a strategic Marketing Director, keynote speaker, and podcaster with over two decades of leadership across the pharmaceutical industry in the Middle East and Africa (MEA). He specialises in AI-powered customer engagement, digital transformation, and business model innovation. In 2025, Hesham spoke at key industry events including the Product Marketing Summit – Dubai, Seamless Middle East, PMI Poland Chapter Study Group, and the Pharma Promotion Congress in Egypt. He also co-leads a 20-hour digital marketing training program for the pharma sector and mentors professionals in the PMI Poland Chapter Mentorship Program. Hesham is featured in several digital marketing podcasts, including an upcoming series with Egyptian business influencer Mahmoud Bravo. His work has earned global recognition, including the AVA Digital Platinum Award 2025 and finalist honours at the Eye for Pharma Awards. He holds an MBA, PMP, cDMP, and a Diploma in Sales Management and Marketing

Agenda Sessions

  • Leveraging Data Analytics to Supercharge Learning & Development Initiatives

    14:40