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HRSE (HR Summit & Expo)
Workshops: 19, 20 & 24 October 2025 | Conrad Hotel
AI Implementation Day: 21 October 2025 | Al Multaqa Ballroom, DWTC
Main Event & Exhibition: 22 - 23 October 2025 | Hall 3 & 4, DWTC
Future Workplace Awards: 22 October 2025 | Emirates Towers
Dubai, UAE

Samer Ali
Digital Transformation Director at Capital Ambulance
Speaker

Profile

Samer Ali is an accomplished Project Management and Digital Transformation Director with a proven track record of leading multi-million-dollar IT and business transformation initiatives. With extensive experience across government and enterprise sectors, he is an expert in strategic planning, process automation, and stakeholder engagement. His work has focused on delivering scalable, high-impact solutions that drive efficiency, innovation, and digital adoption.

Samer's career highlights include leading a large-scale World Bank-funded digital transformation program, where he advanced e-government and cloud adoption, and building governance frameworks for seamless project implementation. Over the course of his career, he has worked with government entities, NGOs, and private enterprises to modernize services, implement cloud and data governance policies, and streamline business operations. Currently, Samer is the Digital Transformation Director at Capital Ambulance, where he is responsible for guiding the organization through its digital transition.

Agenda Sessions

  • Unifying Digital Point Solutions – How to Use a Master System to Streamline Different Tech for Maximum Productivity

    13:10