Attracting Top Talent and Recruiting Multi-Generational Employees

Build Talent Strategies That Win Across Generations

Today’s workforce spans five generations – each with different expectations, motivators, and definitions of career success. To remain competitive, organisations must evolve how they attract and engage talent across this diverse landscape.

In this HRCI-certified workshop, you’ll explore how to design inclusive, data-driven talent acquisition strategies that resonate with a multi-generational workforce. From redefining your employer brand to optimising your recruitment channels and value propositions, this session will equip you with actionable techniques to position your organisation as an employer of choice for talent of all ages.

Delivered by a globally recognised HR expert, this immersive experience blends insight with application – empowering you to rethink recruitment through a generational lens.

Who should attend

This certified workshop is ideal for HR professionals, talent acquisition specialists, employer branding leads, and workforce planners who want to future-proof their recruitment approach. Whether you’re hiring at scale or refining your EVP, this session provides the insight and structure to recruit more effectively across generations.

Key Takeaways

Understand Multi-Generational Workforce Dynamics

Learn what drives talent attraction across Gen Z, Millennials, Gen X, Boomers, and beyond.

Design Inclusive Recruitment Campaigns

Build hiring processes that reflect flexibility, transparency, and generational expectations.

Leverage Data to Target Talent

Use analytics to understand sourcing performance and fine-tune recruitment strategies.

Enhance Candidate Experience

Create frictionless, human-centric recruitment journeys for every generation.

Align Hiring with Organisational Strategy

Ensure talent acquisition supports long-term workforce planning and business objectives.

Optimise Employer Branding

Craft compelling messaging and outreach that connects with diverse values and career goals.

Led by Brad Boyson, Co-Founder and CEO, HR Learn

Brad Boyson is a globally respected voice in HR, known for his dynamic approach to workforce transformation and his deep expertise in global talent strategy. With leadership experience across North America, Asia, and the Middle East, Brad combines real-world insight with a passion for advancing the HR profession. As a former CHRO and executive director of SHRM MENA, he brings decades of experience to the classroom – helping HR professionals elevate their practice with globally aligned, locally relevant strategies. At HRSE KSA, Brad leads this HRCI-certified workshop focused on building inclusive, future-ready talent acquisition models.