Samar Alsalem

Chief Human Resource Officer at Salam

Speaker

Samar Alsalem is the Chief Human Capital Officer at Salam, one of the Kingdom of Saudi Arabia’s leading integrated telecommunications companies. A visionary human capital leader with more than two decades of experience, Samar plays a pivotal role in shaping Salam’s strategic direction by reimagining how organisations unlock human potential in an increasingly digital and connected world.

With a unique academic background that combines Human Capital and Art, Samar brings together analytical depth and creative foresight an approach that defines her leadership philosophy.

She views human capital not as a support function, but as a powerful engine for national progress, innovation, and sustainable growth. Under her leadership, HC has become a strategic enabler of Salam’s ambition to lead the future of telecommunications while building a resilient, inclusive, and future-ready workforce.

At the core of Samar’s vision is a steadfast belief in human-centric leadership and the responsibility organisations hold in shaping meaningful, future-focused careers. She is deeply committed to creating environments where people thrive, talent is nurtured, and innovation becomes a shared mindset. By aligning technology with purpose, Samar ensures that Salam’s growth translates into lasting value for both its people and the broader Saudi community.

Her forward-thinking approach has led to the launch of landmark initiatives that extend beyond the organisation itself. Among these is Salam’s Digital Research and Innovation Center at the Riyadh College of Technology for Girls—a pioneering platform designed to empower young Saudi women with advanced research exposure, industry relevance, and real-world insight into the evolving telecommunications landscape. This initiative reflects Samar’s long-term commitment to shaping the next generation of Saudi innovators and leaders.