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Key Sessions
Avinash Kaushik
Keynote: Analytics on the Edge: Lessons in Transforming Data's Impact
Author
Neil Hoyne
Web Analytics: The Good, The Bad and The Ugly
Google
MADS West Day 1 - 3/31/2020keyboard_arrow_right

MADS West Day 1 - 3/31/2020

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MADS West Day 1 - 3/31/2020

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8:30am - 9:00am30 mins
Registration
    9:00am - 9:15am15 mins
    Chairman's Welcome
      9:15am - 10:15am60 mins
      Keynote: Analytics on the Edge: Lessons in Transforming Data's Impact
      • Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
      10:15am - 10:45am30 mins
      Q&A with Avinash Kaushik
      • Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
      10:45am - 11:15am30 mins
      Morning Networking Break
        11:15am - 12:45pm90 mins
        Track 1: Building Teams & Sourcing Talent
        Workshop: Making Data Science: AIG, Amazon, Albertsons
        • Haftan Eckholdt - Chief Data & Chief Science Officer, Understood.org
        11:15am - 12:00pm45 mins
        Track 3: Analytics
        Measuring Marketing Spend: Multi-Stage Marketing Mix Modeling
        • Doug Jensen - VP, CRM and Corporate Marketing Analytics, The Estee Lauder Company
        11:15am - 12:00pm45 mins
        Track 2: MarTech
        Elevating Personalization with MarTech
        • Daniel Gremmell - VP, Data Science, Plated
        12:00pm - 12:45pm45 mins
        Track 2: MarTech
        Social Media Research Today: Data Cleaning Redux
        • James Newswanger - Senior Research Manager, IBM
        12:00pm - 12:45pm45 mins
        Track 3: Analytics
        Science-Empowered Marketing Analytics
        • Lilei Xu - Data Science Manager, Growth and Traffic, Airbnb
        12:45pm - 1:45pm60 mins
        Lunch
          1:45pm - 2:30pm45 mins
          Track 1: Building Teams & Sourcing Talent
          Stay Tuned for Updates...
            1:45pm - 2:30pm45 mins
            Track 3: Analytics
            Model Menus: Creating Analytics Experiences at Zillow Offers
            • Forrest Dougan - Data Scientist, Zillow
            1:45pm - 3:15pm90 mins
            Track 2: MarTech
            Workshop - Get Involved!
              2:30pm - 3:15pm45 mins
              Track 1: Building Teams & Sourcing Talent
              Building Teams & Sourcing Talent to Produce Impactful Business Recommendations Through Research and Analytics
              • Charles Janini - Customer Insights Advanced Analytics Manager, Peapod Digital Labs
              2:30pm - 3:15pm45 mins
              Track 3: Analytics
              Get Involved!
                3:15pm - 3:45pm30 mins
                Afternoon Networking Break
                  3:45pm - 4:30pm45 mins
                  Track 1: Building Teams & Sourcing Talent
                  Doing Data Science at Scale
                  • John Hoegger - Principal Data Scientist Manager, Microsoft
                  3:45pm - 4:30pm45 mins
                  Track 2: MarTech
                  How to Leverage Marketing Analytics to Source Better Talent
                  • Harrison Tang - CEO and Co-Founder, Spokeo
                  3:45pm - 4:30pm45 mins
                  Track 3: Analytics
                  Stay Tuned for Updates...
                    4:30pm - 5:15pm45 mins
                    Web Analytics: The Good, The Bad and The Ugly
                    • Neil Hoyne - Chief Measurement Evangelist, Google
                    5:15pm - 6:00pm45 mins
                    Networking Reception
                      6:00pm - 6:05pm5 mins
                      Close of Day
                        NextMADS West Day 2 - 4/1/2020

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