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Key Sessions
Avinash Kaushik
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
Author
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MADS West Day 1

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MADS West Day 1

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11:15am - 11:30am15 mins
Chairman's Welcome
  • Scott Breitenother - Founder, Brooklyn Data Co.
11:30am - 12:00pm30 mins
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
  • Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
12:00pm - 12:20pm20 mins
Break
    12:20pm - 1:00pm40 mins
    Track 1: MarTech
    Building a Test and Learn Process for Marketing
    • Daniel Gremmell - VP, Data Science, Policygenius
    12:20pm - 1:00pm40 mins
    Track 2: Analytics
    Science-Empowered Marketing Analytics
    • Lilei Xu - Data Science Manager, Growth and Traffic, Airbnb
    1:00pm - 1:20pm20 mins
    Track 1: MarTech
    Session to be Delivered by Zignal Labs
      1:00pm - 1:40pm40 mins
      Track 2: Analytics
      Keeping Marketing Mix Going During COVID-19 – Five Things to Watch Out For
      • Mark Garratt - Co-Founder, in4mation insights
      1:20pm - 1:40pm20 mins
      Track 1: MarTech
      Get Involved!
        1:40pm - 2:10pm30 mins
        Break
          2:10pm - 2:50pm40 mins
          Track 1: MarTech
          Social Media Research Today: Data Cleaning Redux
          • James Newswanger - Senior Research Manager, IBM
          2:10pm - 2:50pm40 mins
          Track 2: Analytics
          Balancing Art & Science: Shaping Holistic Customer Strategies
          • Samantha Lee - Director of Customer Insight, Bombas
          • Samantha Wong - Director of Data & Analytics, Bombas
          2:50pm - 3:30pm40 mins
          Track 1: MarTech
          How to Leverage Marketing Analytics to Source Better Talent
          • Harrison Tang - CEO, Spokeo
          2:50pm - 3:30pm40 mins
          Track 2: Analytics
          Get Involved!
            3:30pm - 3:35pm5 mins
            Close of Day 1
              NextMADS West Day 2

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