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Key Sessions
Avinash Kaushik
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
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MADS West Day 1

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MADS West Day 1

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11:15am - 11:30am15 mins
Chairman's Welcome
  • Scott Breitenother - Founder, Brooklyn Data Co.
11:30am - 12:00pm30 mins
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
  • Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
12:00pm - 12:20pm20 mins
Break
    12:20pm - 1:00pm40 mins
    Track 1: MarTech
    Building a Test and Learn Process for Marketing
    • Daniel Gremmell - VP, Data Science, Policygenius
    12:20pm - 1:00pm40 mins
    Track 2: Analytics
    Science-Empowered Marketing Analytics
    • Lilei Xu - Data Science Manager, Growth and Traffic, Airbnb
    1:00pm - 1:40pm40 mins
    Track 1: MarTech
    Customer Behavior Data Webinar: Why are only 21% of Consumer Companies Analyzing It?
    • Jennifer Ellard - VP of Marketing, Outlier
    1:00pm - 1:40pm40 mins
    Track 2: Analytics
    Keeping Marketing Mix Going During COVID-19 – Five Things to Watch Out For
    • Mark Garratt - Co-Founder, in4mation insights
    1:40pm - 2:10pm30 mins
    Break
      2:10pm - 2:50pm40 mins
      Track 1: MarTech
      Social Media Research Today: Data Cleaning Redux
      • James Newswanger - Senior Research Manager, IBM
      2:10pm - 2:50pm40 mins
      Track 2: Analytics
      Balancing Art & Science: Shaping Holistic Customer Strategies
      • Samantha Lee - Director of Customer Insight, Bombas
      • Samantha Wong - Director of Data & Analytics, Bombas
      2:50pm - 3:30pm40 mins
      Track 1: MarTech
      How to Leverage Marketing Analytics to Source Better Talent
      • Harrison Tang - CEO, Spokeo
      2:50pm - 3:30pm40 mins
      Track 2: Analytics
      The Future of Analytics: Understanding the why behind changing KPIs and customer behavior
      • Grant Shirk - Vice President, Marketing, Sisu Data
      3:30pm - 3:35pm5 mins
      Close of Day 1
        NextMADS West Day 2

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