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Avinash Kaushik
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
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MADS West Day 1 - PST (Pacific Standard Time, GMT-8)
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MADS West Day 1 - PST (Pacific Standard Time, GMT-8)
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11:15am - 11:30am15 mins
Chairman's Welcome
- Scott Breitenother - Founder, Brooklyn Data Co.
11:30am - 12:00pm30 mins
Keynote: Measurement in a Pandemic Do These Five Things and Don't Do These Five Things
- Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
12:00pm - 12:20pm20 mins
Break
12:20pm - 1:00pm40 mins
Track 1: MarTech
Building a Test and Learn Process for Marketing
- Daniel Gremmell - VP, Data Science, Policygenius
12:20pm - 1:00pm40 mins
Track 2: Analytics
Science-Empowered Marketing Analytics
- Lilei Xu - Data Science Manager, Growth and Traffic, Airbnb
1:00pm - 1:40pm40 mins
Track 1: MarTech
Customer Behavior Data Webinar: Why are only 21% of Consumer Companies Analyzing It?
- Jennifer Ellard - VP of Marketing, Outlier
1:00pm - 1:40pm40 mins
Track 2: Analytics
Keeping Marketing Mix Going During COVID-19 – Five Things to Watch Out For
- Mark Garratt - Co-Founder, in4mation insights
1:40pm - 2:10pm30 mins
Break
2:10pm - 2:50pm40 mins
Track 1: MarTech
Social Media Research Today: Data Cleaning Redux
- James Newswanger - Senior Research Manager, IBM
2:10pm - 2:50pm40 mins
Track 2: Analytics
Balancing Art & Science: Shaping Holistic Customer Strategies
- Samantha Lee - Director of Customer Insight, Bombas
- Samantha Wong - Director of Data & Analytics, Bombas
2:50pm - 3:30pm40 mins
Track 1: MarTech
How to Leverage Marketing Analytics to Source Better Talent
- Harrison Tang - CEO, Spokeo
2:50pm - 3:30pm40 mins
Track 2: Analytics
The Future of Analytics: Understanding the why behind changing KPIs and customer behavior
- Grant Shirk - Vice President, Marketing, Sisu Data
3:30pm - 3:35pm5 mins
Close of Day 1
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