Agenda - MADS West Day 1 - 3/31/2020 | Marketing Analytics and Data Science West

8:30am - 9:00am30 mins

Registration

9:00am - 9:15am15 mins

Chairman's Welcome

9:15am - 10:15am60 mins

Keynote: Analytics on the Edge: Lessons in Transforming Data's Impact

Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author

10:15am - 10:45am30 mins

Q&A with Avinash Kaushik

Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author

10:45am - 11:15am30 mins

Morning Networking Break

11:15am - 12:45pm90 mins

Track 1: Building Teams & Sourcing Talent

Workshop: Making Data Science: AIG, Amazon, Albertsons

Haftan Eckholdt - Chief Data & Chief Science Officer, Understood.org

11:15am - 12:00pm45 mins

Track 3: Analytics

Measuring Marketing Spend: Multi-Stage Marketing Mix Modeling

Doug Jensen - VP, CRM and Corporate Marketing Analytics, The Estee Lauder Company

11:15am - 12:00pm45 mins

Track 2: MarTech

Building a Test and Learn Process for Marketing

Daniel Gremmell - VP, Data Science, Plated

12:00pm - 12:45pm45 mins

Track 2: MarTech

Social Media Research Today: Data Cleaning Redux

James Newswanger - Senior Research Manager, IBM

12:00pm - 12:45pm45 mins

Track 3: Analytics

Science-Empowered Marketing Analytics

Lilei Xu - Data Science Manager, Growth and Traffic, Airbnb

12:45pm - 1:45pm60 mins

Lunch

1:45pm - 2:30pm45 mins

Track 1: Building Teams & Sourcing Talent

Stay Tuned for Updates...

1:45pm - 2:30pm45 mins

Track 3: Analytics

Model Menus: Creating Analytics Experiences at Zillow Offers

Forrest Dougan - Data Scientist, Zillow

1:45pm - 3:15pm90 mins

Track 2: MarTech

Workshop - Get Involved!

2:30pm - 3:15pm45 mins

Track 1: Building Teams & Sourcing Talent

Building Teams & Sourcing Talent to Produce Impactful Business Recommendations Through Research and Analytics

Charles Janini - Customer Insights Advanced Analytics Manager, Peapod Digital Labs

2:30pm - 3:15pm45 mins

Track 3: Analytics

Optimizing Marketing Budget Solutions with Cross-Channel Media Mix

Wenjun Ke - Senior Data Science Manager, Vrbo, Expedia Group

3:15pm - 3:45pm30 mins

Afternoon Networking Break

3:45pm - 4:30pm45 mins

Track 1: Building Teams & Sourcing Talent

Doing Data Science at Scale

John Hoegger - Principal Data Scientist Manager, Microsoft

3:45pm - 4:30pm45 mins

Track 2: MarTech

How to Leverage Marketing Analytics to Source Better Talent

Harrison Tang - CEO and Co-Founder, Spokeo

3:45pm - 4:30pm45 mins

Track 3: Analytics

Making a Quantitative Science out of Very Messy Data

Mark Garratt - Co-Founder, in4mation insights

4:30pm - 5:15pm45 mins

Web Analytics: The Good, The Bad and The Ugly

Neil Hoyne - Chief Measurement Evangelist, Google

5:15pm - 6:00pm45 mins

Networking Reception

6:00pm - 6:05pm5 mins

Close of Day

MADS West Day 1 - 3/31/2020

MADS West Day 1 - 3/31/2020

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As it happens