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Marketing Analytics & Data Science
November 14-16, 2022
JW Marriott San Antonio Hill CountrySan Antonio, TX
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Day 2 - CST/CDT (Central Daylight, GMT-5)

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Day 2 - CST/CDT (Central Daylight, GMT-5)

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8:00am - 9:00am60 mins
Breakfast
    9:00am - 9:15am15 mins
    Welcome Back
      9:15am - 10:00am45 mins
      Keynote: How Personalized Data will Change the Way we Experience the World and Why Not to Fear It
      • Dr. Poppy Crum - Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories
      10:00am - 11:00am60 mins
      Keynote: Control Your Success & Be the Ultimate Adaptive Player
      • EMMITT SMITH - #1 NFL Leading Rusher, 3x Super Bowl Champion, Best-Selling Author, NFL Hall of Famer & co-owner NASCAR
      11:00am - 11:45am45 mins
      Networking Break + Town Hall
        Day 2 Morning Sessions
        11:45am - 1:00pm75 mins
        Workshop
        Beginning Experimentation
          11:50am - 12:15pm25 mins
          Measurement & Modeling
          Propensity Models
            11:50am - 12:20pm30 mins
            Driving Growth
            Overcoming Data Gaps & Lapses in Data Quality to Drive Business Growth
              12:20pm - 12:50pm30 mins
              Measurement & Modeling
              Anomaly Detection Strategies
                12:20pm - 12:50pm30 mins
                Driving Growth
                Product Innovation Using Data Science in Ad Tech
                • Chris Whitely - Sr. Director, Applied Analytics, Enterprise Business Intelligence, Comcast
                12:50pm - 1:20pm30 mins
                Measurement & Modeling
                Monitoring ML Models: Methods, Metrics and Next Best Actions
                • Kumaran Ponnambalam - Director/Architect - Artificial Intelligence, Webex Contact Center, Cisco
                12:50pm - 1:20pm30 mins
                Driving Growth
                Marketing Attribution for Product Adoption
                • Mario Vinasco - Director of Analytics, Credit Sesame
                1:20pm - 2:15pm55 mins
                Lunch
                  Day 2 Afternoon Sessions
                  2:15pm - 2:30pm15 mins
                  Measurement & Modeling
                  Technology Demo
                    2:15pm - 2:30pm15 mins
                    Driving Growth
                    Technology Demo
                      2:15pm - 3:30pm75 mins
                      Workshop
                      Professional Development in the Great Resignation
                        2:30pm - 3:00pm30 mins
                        Measurement & Modeling
                        Churn, Growth, and the Paradox of Corporate Goals
                        • Michael Bagalman - Vice President, Business Intelligence and Data Science, STARZ
                        2:30pm - 3:00pm30 mins
                        Driving Growth
                        Valuing Consumer Interactions
                          3:00pm - 3:30pm30 mins
                          Measurement & Modeling
                          Addressing the challenge of data drift
                            3:00pm - 3:30pm30 mins
                            Driving Growth
                            Strategizing for Success in the New Marketing Funnel
                            • Jesse Goranson - VP of Marketing Science, Meta
                            3:30pm - 4:00pm30 mins
                            Networking Break
                              4:00pm - 4:30pm30 mins
                              Measurement & Modeling
                              Creating Effective Sales Models that Drive Results - A Life Insurance case study
                              • Ling Cui - Head of Marketing Analytics, Research and Technology, MassMutual
                              4:00pm - 4:45pm45 mins
                              Driving Growth
                              Panel: Examining The Evolution Of Analytics & Data Science Spend & Trends
                                4:00pm - 5:15pm75 mins
                                Workshop
                                Workshop: Applications of Synthetic Data
                                • Karin Martin - Analytics Manager, VetSource
                                4:30pm - 4:45pm15 mins
                                Measurement & Modeling
                                Technology Demo
                                  4:45pm - 5:15pm30 mins
                                  Measurement & Modeling
                                  Multi-source attribution
                                    4:45pm - 5:15pm30 mins
                                    Driving Growth
                                    Visualizing Synthetic Data to Improve Learning and Innovation
                                      5:15pm - 6:15pm60 mins
                                      Cocktail Reception
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