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November 15-17, 2021
Omni NashvilleNashville, TN
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Avinash Kaushik
Keynote: Analytics on the Bleeding Edge
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Tuesday, November 16 - CST/CDT (Central Daylight, GMT-5)

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Tuesday, November 16 - CST/CDT (Central Daylight, GMT-5)

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8:00am - 8:30am30 mins
Registration
    8:30am - 8:45am15 mins
    MADS Chair Welcome
    • Scott Breitenother - Founder, Brooklyn Data Co.
    8:45am - 9:30am45 mins
    Keynote: Analytics on the Bleeding Edge
    • Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
    9:30am - 9:45am15 mins
    Q&A with Avinash Kaushik and Sisu
    • Avinash Kaushik - Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
    • Joel McKelvey - VP of Product Marketing, Sisu Data
    9:45am - 10:15am30 mins
    Networking Break and 1-1 Meetings
      10:15am - 10:25am10 mins
      MADS Day 1 Sessions
      Day 1 Chair Welcome
        10:25am - 10:55am30 mins
        MADS Day 1 Sessions
        Content-Based Segmentation
        • Michael Bagalman - Vice President, Business Intelligence and Data Science, STARZ
        11:00am - 11:15am15 mins
        MADS Day 1 Sessions
        The 4’s of Data for Executives: Create, Connect, Control, Commercialize
        • Jim Cain - CEO, Napkyn Analytics
        11:20am - 11:50am30 mins
        MADS Day 1 Sessions
        Overcoming Ethical Challenges When Building AI Solutions
        • Kumaran Ponnambalam - Director/Architect - Artificial Intelligence, Webex Contact Center, Cisco
        11:50am - 1:00pm70 mins
        Lunch
          1:00pm - 1:15pm15 mins
          How Enterprise Companies Ease the Pain of Implementing, Migrating, and QAing Their Analytics Solutions
          • Chris Baird - Chief Marketing Officer, ObservePoint
          1:20pm - 1:50pm30 mins
          MADS Day 1 Sessions
          Building a Data Science Community
          • Lauren Stern - Data Science Community Lead, Audi of America
          1:55pm - 2:10pm15 mins
          MADS Day 1 Sessions
          Get the Facts with Sisu
          • Sid Sharma - Analytics Evangelist, Sisu
          2:15pm - 2:45pm30 mins
          MADS Day 1 Sessions
          Overcoming Barriers to Creating a Data-Driven Culture in Traditional Organizations
          • Joanne Berry - SVP, Marketing Analytics, Aon Affinity
          2:45pm - 3:00pm15 mins
          MADS Day 1 Sessions
          PM Break
            3:00pm - 3:15pm15 mins
            MADS Day 1 Sessions
            Demo Zone with Anodot
              3:20pm - 3:50pm30 mins
              MADS Day 1 Sessions
              Methods in Personalization
              • Daniel Gremmell - Head of Data, Policygenius
              3:55pm - 4:25pm30 mins
              MADS Day 1 Sessions
              Skip the Dashboards - Get Straight to Why
              • Mindi Grissom - Director of Product Marketing, Unsupervised
              4:30pm - 5:00pm30 mins
              MADS Day 1 Sessions
              Marketing Attribution and Efficiency in a B2B2C Business Setting
              • Ling Cui - Head of Marketing Analytics, Research and Technology, MassMutual
              5:10pm - 6:10pm60 mins
              ROARING 20s PARTY
                Monday, November 15 - TMRE Content
                NextWednesday, November 17
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