keyboard_arrow_right
Search & Filter keyboard_arrow_right
keyboard_arrow_left Hide
Day 2 - CST/CDT (Central Daylight, GMT-5)
keyboard_arrow_leftSearch & Filter
search
Streams
Formats
Day 2 - CST/CDT (Central Daylight, GMT-5)
search
Streams
Formats
8:00am - 9:00am60 mins
Breakfast
9:00am - 9:15am15 mins
Welcome Back
9:15am - 10:00am45 mins
Keynote: How Personalized Data will Change the Way we Experience the World and Why Not to Fear It
- Dr. Poppy Crum - Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories
10:00am - 11:00am60 mins
Keynote: Control Your Success & Be the Ultimate Adaptive Player
- EMMITT SMITH - #1 NFL Leading Rusher, 3x Super Bowl Champion, Best-Selling Author, NFL Hall of Famer & co-owner NASCAR
11:00am - 11:45am45 mins
Networking Break + Town Hall
Day 2 Morning Sessions
11:45am - 1:00pm75 mins
Workshop
Beginning Experimentation
11:50am - 12:15pm25 mins
Measurement & Modeling
Propensity Models
11:50am - 12:20pm30 mins
Driving Growth
Overcoming Data Gaps & Lapses in Data Quality to Drive Business Growth
12:20pm - 12:50pm30 mins
Measurement & Modeling
Anomaly Detection Strategies
12:20pm - 12:50pm30 mins
Driving Growth
Product Innovation Using Data Science in Ad Tech
- Chris Whitely - Sr. Director, Applied Analytics, Enterprise Business Intelligence, Comcast
12:50pm - 1:20pm30 mins
Measurement & Modeling
Monitoring ML Models: Methods, Metrics and Next Best Actions
- Kumaran Ponnambalam - Director/Architect - Artificial Intelligence, Webex Contact Center, Cisco
12:50pm - 1:20pm30 mins
Driving Growth
Marketing Attribution for Product Adoption
- Mario Vinasco - Director of Analytics, Credit Sesame
1:20pm - 2:15pm55 mins
Lunch
Day 2 Afternoon Sessions
2:15pm - 2:30pm15 mins
Measurement & Modeling
Technology Demo
2:15pm - 2:30pm15 mins
Driving Growth
Technology Demo
2:15pm - 3:30pm75 mins
Workshop
Professional Development in the Great Resignation
2:30pm - 3:00pm30 mins
Measurement & Modeling
Churn, Growth, and the Paradox of Corporate Goals
- Michael Bagalman - Vice President, Business Intelligence and Data Science, STARZ
2:30pm - 3:00pm30 mins
Driving Growth
Valuing Consumer Interactions
3:00pm - 3:30pm30 mins
Measurement & Modeling
Addressing the challenge of data drift
3:00pm - 3:30pm30 mins
Driving Growth
Strategizing for Success in the New Marketing Funnel
- Jesse Goranson - VP of Marketing Science, Meta
3:30pm - 4:00pm30 mins
Networking Break
4:00pm - 4:30pm30 mins
Measurement & Modeling
Creating Effective Sales Models that Drive Results - A Life Insurance case study
- Ling Cui - Head of Marketing Analytics, Research and Technology, MassMutual
4:00pm - 4:45pm45 mins
Driving Growth
Panel: Examining The Evolution Of Analytics & Data Science Spend & Trends
4:00pm - 5:15pm75 mins
Workshop
Workshop: Applications of Synthetic Data
- Karin Martin - Analytics Manager, VetSource
4:30pm - 4:45pm15 mins
Measurement & Modeling
Technology Demo
4:45pm - 5:15pm30 mins
Measurement & Modeling
Multi-source attribution
4:45pm - 5:15pm30 mins
Driving Growth
Visualizing Synthetic Data to Improve Learning and Innovation
5:15pm - 6:15pm60 mins
Cocktail Reception
Get the latest news.
As it happens
Sign up to get the latest on the agenda and speakers.
Filter
Streams
Formats