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October 25-26, 2021
Eau Palm Beach Resort & SpaPalm Beach, FL
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Key Sessions
Dr. Poppy Crum
Keynote: Optimizing the Customer Experience with AI
Dolby Laboratories
MADS Day Two - October 26, 2021keyboard_arrow_right

MADS Day Two - October 26, 2021 - EST (Eastern Standard Time)

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MADS Day Two - October 26, 2021 - EST (Eastern Standard Time)

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MADS Day Two - October 26, 2021 8:30am - 9:00am30 mins
Registration
    MADS Day Two - October 26, 2021 9:00am - 9:15am15 mins
    MADS Chair Welcome
    • Scott Breitenother - Managing Member, Brooklyn Data Co.
    MADS Day Two - October 26, 2021 9:15am - 9:45am30 mins
    Keynote: Optimizing the Customer Experience with AI
    • Dr. Poppy Crum - Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories
    MADS Day Two - October 26, 2021 9:45am - 10:00am15 mins
    Q&A with Dr. Poppy Crum
    • Dr. Poppy Crum - Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories
    MADS Day Two - October 26, 2021 10:00am - 10:30am30 mins
    Keynote to be delivered by Outlier.ai
      MADS Day Two - October 26, 2021 10:30am - 11:15am45 mins
      Networking Break with 1-on-1 Meetings
        MADS Day Two - October 26, 2021 11:15am - 11:25am10 mins
        Future Trends in Marketing Analytics and Data Science
        Track Chair Welcome
          MADS Day Two - October 26, 2021 11:15am - 11:25am10 mins
          Impact Obsessed
          Track Chair Welcome
            MADS Day Two - October 26, 2021 11:25am - 11:55am30 mins
            Future Trends in Marketing Analytics and Data Science
            Predicting Sales During the COVID-19 Pandemic: The Case of Coca-Cola in Brasil
            • Bernardo Cobra - Director of Strategy, The Coca-Cola Company - Central America, Caribbean, COL, VEN, ECU and PE
            • Marcos Filgueiras - Advanced Analytics Manager, Coca-Cola Brazil
            MADS Day Two - October 26, 2021 11:25am - 11:55am30 mins
            Impact Obsessed
            The Secret to Creating Vibrant Data Stories That Can't Be Argued
            • Meredith Walter - Lead Manager, Advanced Data Analytics, T. Rowe Price
            MADS Day Two - October 26, 2021 12:00pm - 12:30pm30 mins
            Future Trends in Marketing Analytics and Data Science
            Overcoming Ethical Challenges When Building AI Solutions
            • Kumaran Ponnambalam - Director/Architect - Artificial Intelligence, Webex Contact Center, Cisco
            MADS Day Two - October 26, 2021 12:00pm - 12:30pm30 mins
            Impact Obsessed
            Case Study Session - Get Involved
              MADS Day Two - October 26, 2021 12:35pm - 12:50pm15 mins
              Future Trends in Marketing Analytics and Data Science
              Demo Zone
                MADS Day Two - October 26, 2021 12:35pm - 12:50pm15 mins
                Impact Obsessed
                Demo Zone
                  MADS Day Two - October 26, 2021 12:50pm - 1:50pm60 mins
                  Lunch
                    MADS Day Two - October 26, 2021 1:50pm - 2:20pm30 mins
                    Future Trends in Marketing Analytics and Data Science
                    Session to be delivered by Julia Oswald, VP, Data Science and Analytics, Restaurant Brands International
                    • Julia Oswald - VP, Data Science and Analytics, Restaurant Brands International
                    MADS Day Two - October 26, 2021 1:50pm - 2:20pm30 mins
                    Impact Obsessed
                    Case Study Session - Get Involved
                      MADS Day Two - October 26, 2021 2:25pm - 2:55pm30 mins
                      Future Trends in Marketing Analytics and Data Science
                      Case Study Session - Get Involved
                        MADS Day Two - October 26, 2021 2:25pm - 2:55pm30 mins
                        Impact Obsessed
                        Session to be delivered by Daniel Gremmell, Head of Data, Policygenius
                        • Daniel Gremmell - Head of Data, Policygenius
                        MADS Day Two - October 26, 2021 3:00pm - 3:30pm30 mins
                        Future Trends in Marketing Analytics and Data Science
                        The Intuition Behind Machine Learning in Marketing
                        • Mario Vinasco - Director of Analytics, Credit Sesame
                        MADS Day Two - October 26, 2021 3:00pm - 3:30pm30 mins
                        Impact Obsessed
                        Session to be delivered by Anu Sundaram, Senior Director, Business Analytics, Rue Gilt Groupe
                        • Anu Sundaram - Senior Director, Business Analytics, Rue Gilt Groupe
                        MADS Day Two - October 26, 2021 3:30pm - 3:35pm5 mins
                        Close of MADS 2021
                          MADS Day One - October 25, 2021
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