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Day 1 - CST/CDT (Central Daylight, GMT-5)
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Day 1 - CST/CDT (Central Daylight, GMT-5)
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8:45am - 9:00am15 mins
Welcome from your Conference Chair
- Scott Breitenother - Founder, Brooklyn Data Co.
9:00am - 9:40am40 mins
The Data Driven Way to Win Customers' Hearts
- Neil Hoyne - Chief Measurement Strategist, Google
9:40am - 10:00am20 mins
Q&A with Neil Hoyne, led by Sisu
- Joel McKelvey - Vice President of Product and Partner Marketing, Sisu
- Neil Hoyne - Chief Measurement Strategist, Google
10:00am - 10:45am45 mins
Break
Day 1 Morning Sessions
10:45am - 11:15am30 mins
Data Culture
Lessons from growing data science discipline from scratch
- Fan Zhang - Growth Data Science Lead, Square
10:45am - 11:15am30 mins
Personalization
A Modern Approach to Scaling Cross-Channel Personalization
- Dave Smith - Senior Director, Solutions, MessageGears
11:15am - 11:45am30 mins
Data Culture
From Good to Great: The Evolution and Innovation of Social Listening at Fetch
- Amanda Jeppson - Senior Marketing Manager, Research & Insights, Fetch Rewards
11:15am - 12:00pm45 mins
Personalization
PANEL: Strategies to Optimize Consumer Interaction through Personalization
- Sunny Zhu - Data Analytics & Operations, Indeed
- Pranav Patil, Independent
- Abbie Ding - Head of Marketing Intelligence, Earner, U4B, and Customer Support, Uber
- Sona Abaryan - Senior Manager & Retail Lead, Ekimetrics
11:45am - 12:15pm30 mins
Data Culture
You've Convinced the C-Suite that Data is Important. Now What?
- June Dershewitz - Data Strategist, Major Music Streaming and Ecommerce Platform, Seattle, WA
12:00pm - 12:15pm15 mins
Personalization
Unlocking Data-Driven Marketing with Automated Predictive Modeling
- Justin Burke - Senior Director of Enterprise Solutions, Pecan AI
12:25pm - 2:00pm95 mins
Lunch
Day 1 Afternoon Sessions
2:00pm - 3:00pm60 mins
Data Culture
WORKSHOP: If you Simplify it, Your Customers Will Come
- Tania Shershin - Vice President, Growth Marketing, Expedia Group
- Emma Hamilton - Optimization Analyst, Expedia Group
2:00pm - 2:30pm30 mins
Personalization
Customer Attribution & Predictive Revenue in Subscriptions
- Paul Jarrett - CEO, Bulu
2:30pm - 3:00pm30 mins
Personalization
Leveraging Data and a User-centric Approach to Drive Sustainable, Mission-based Action
- Vicky Kelberer - Research & Strategy Group Manager, Vanguard Charitable
3:00pm - 3:45pm45 mins
Networking Break
3:45pm - 4:15pm30 mins
Data Culture
Max Metadata vs. Spencer Spreadsheet
- Michael Shearer - Sr. Director Digital Innovation & Strategy, Claravine
3:45pm - 4:15pm30 mins
Personalization
Connecting with Generation Z: A Value Proposition to America's Largest and Most Ethnically Diverse Audience
- Dan Duplessis - Chief, Research and Innovation Branch, U.S. Army
4:15pm - 4:45pm30 mins
Data Culture
Building a Better Data Culture Post Pandemic
- James Newswanger - Senior Research Manager of the Corporate Social Analytics, IBM
4:15pm - 4:45pm30 mins
Personalization
AI and Humanizing Technology
- Camila Manera - Chief Data Officer, Librodepases
4:45pm - 5:00pm15 mins
Data Culture
Inside Claravine's Platform
- Travis Caldwell - Sr. Sales Engineer, Claravine
4:45pm - 5:00pm15 mins
Personalization
Web Data and Its Many Revelations to Curve Your Business Path with Certainty
- Asaf Dekel - Director North America, Bright Data
5:00pm - 5:15pm15 mins
Track Closing Remarks, Transition to Cocktail Reception
5:15pm - 6:15pm60 mins
Opening Night Reception
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