Allison Taylor

Head of Consumer Insights at Electronic Arts

Speaker

Allison Taylor is the Senior Director overseeing Consumer Insights at EA. She leads an international team of talented insights professionals responsible for informing the product development, brand, and marketing strategies across EA’s global portfolio of games and experiences. Previously, she built and led research agency teams focused on clients across video games, film, TV, and technology. Throughout her career in gaming and entertainment, she’s been an advocate for actionable insights that combine customer truth with creative inspiration.