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Media Insights & Engagement Conference
February 3-5, 2025
The Scott Resort & SpaScottsdale, AZ

Carmela Fournier
Vice President and General Manager, Data at Comcast Advertising


Carmela Fournier is Vice President and General Manager, Data for Comcast Advertising. In this role, she oversees data monetization and licensing offerings that deliver impactful solutions for clients and partners while ensuring data is managed to the highest standards of consumer privacy and security. As an advocate for the business, Carmela’s team sets data product strategy, leads data and technical due diligence efforts, and forges partnerships to advance TV advertising.

An industry thought leader, Carmela is at the helm of initiatives aimed at evolving the video advertising industry. She is spearheading media measurement innovation and building data licensing offerings that will deliver the highest fidelity audience measurement, brand effect and attribution capabilities to the industry. Additionally, she has a focus on privacy and protection for consumers and is leading the way for safe practices across the industry, as evidenced through her work with companies such as VideoAmp, Comscore and Nielsen.

Carmela is a regular speaker at top conferences including CES and Cynopsis Measurement and Data Conference, and she is often interviewed by the media. Passionate about the industry’s future, she mentors the next generation across Comcast Advertising and is actively involved in Comcast’s Women in Advertising & Media ERG.

Agenda Sessions

  • Panel: The Recipe for a Cookieless Future