John Enoch

Vice President, Client Partner at Material

Speaker

With a foundation in psychology and a passion for storytelling, John specializes in helping entertainment, gaming and technology brands connect more deeply with their audiences. After earning his M.A. in Psychology from Pepperdine University, he began his career in strategic planning before shifting into market research—where he's led both qualitative and quantitative initiatives across a range of methodologies. From focus groups to UX studies, he brings a behavioral lens to understanding what drives engagement and loyalty. Beyond research, he's committed to mentoring the next generation of researchers, empowering teams to turn insights into actionable creative and strategic opportunities.