Jordan Brown

Director, Content Marketing at UFC

Speaker

Jordan serves as Director of Content Marketing for UFC, the world’s premier mixed martial arts organization. In this role, Brown is responsible for growing UFC’s OTT service, UFC FIGHT PASS, through the acquisition of new subscribers on a global scale. Brown also manages creative marketing for UFC’s Pay-Per-View events, international broadcast tune-in, and residential viewing experiences.

Brown also oversees the relationship between UFC FIGHT PASS and WePlay, a growth marketing agency. Under Brown’s guidance, the partnership resulted in a 30% increase in subscribers from 2020 to 2021, earning the two brands “Best Marketing Strategy” at the 2022 SportsPro OTT Awards.

Prior to joining UFC in 2015, Brown worked for Kemp Broadcasting where he served as Social Media Director and oversaw content development, social media, and promotions for the Las Vegas-based broadcasting company.

A native of Las Vegas, Brown holds a Bachelor’s of Arts in Marketing with an emphasis in Sports Management from the University of Arizona in Tucson.