Mainak MazumdarExecutive Vice President, Chief Advertising Research and Analytics Officer at Fox Corporation
Mainak Mazumdar serves as Fox Corporation’s first-ever Executive Vice President, Chief Advertising Research and Analytics Officer, operating on the enterprise level, spanning across the four FOX Ad Sales portfolio verticals of Sports, Entertainment, News and Streaming, to build a data- and audience-based sales strategy that holistically links the platforms, while maintaining each platform’s unique brand, identity and culture. An esteemed data scientist, Mazumdar most recently served as Nielsen’s Chief Data & Research Officer, leading the development of the Audience Identity system and Nielsen One measurement platform.
Prior to Nielsen, he was the Chief Science Officer at Simulmedia, responsible for designing the company’s data-driven targeting algorithms, and Chief Strategy Officer at GfK, where led digital transformation for the measurement company. He began his career with Ad Tech start-ups, including Google’s DoubleClick. A TED speaker, Mazumdar has led several industry-wide initiatives, was a Board Member at the Advertising Research Foundation and is currently a member of the U.S Census Scientific Advisory Committee. He holds an undergraduate international economics degree from the American College, Switzerland, and has completed masters and doctorate studies in demography from Brown University.