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Media Insights & Engagement Conference


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January 23-25, 2024
Loews Coral GablesMiami, FL

Michael Bagalman
Professor of Practice at University of Oklahoma


Michael Bagalman is a seasoned professional with nearly three decades of experience in marketing and media analytics. Throughout his career, he has led teams at companies like Sony Pictures and ad agencies such as Deutsch and Publicis, as well as running his own consulting firm.

Currently, Michael holds the position of Professor of Practice at the University of Oklahoma's Gaylord College, where he teaches Marketing and Media Analytics to graduate students. In this capacity, he imparts his extensive knowledge and experience to aspiring professionals.

In addition to his academic role, Michael is an active social media enthusiast who frequently shares valuable insights on topics such as marketing, data science, and AI.

Agenda Sessions

  • Content is King: Quantifying Midas vs. Ozymandias