Michelle Auguste

Vice President of Media Insights at NBA

Speaker

Michelle Auguste is a seasoned Media Insights professional with over 20 years of experience in media analytics, insights and strategy development. As the Vice President of Media Insights at the National Basketball Association (NBA), Michelle leads a team of researchers who transform complex media research data into actionable insights. These insights are pivotal in shaping key tactical and strategic initiatives throughout the league. Under her leadership, the NBA has achieved a threefold increase in the revenue from media distribution deals, highlighting the significant value of the league’s media assets.

Prior to joining the NBA, Michelle built a distinguished career in the cable TV and media entertainment industry. She served as the Vice President of Research at Lifetime Networks, Logo/MTV Networks and Fuse Media and began her career at BET.

Michelle holds a Master’s Degree in Marketing from Baruch College and a Bachelor of Arts in Psychology from Boston College. In 2006-07, she completed in the NAMIC Executive Leadership Development Program.