Takeshi Tawarada

Research and Insights Lead at Snapchat

Speaker

Takeshi Tawarada is part of the Research & Insights team at Snap Inc. and leads projects around augmented reality and attention. He was previously a Marketing Science partner for Entertainment, Tech, Social Media, Health, Energy, and Retail brands. He has a wide breadth of analytics, data science, and story-telling experiences within the agency and social media worlds, which gives him a unique perspective on the types of problems that come from both the buy- and sell-side of digital marketing. He received a B.S. degree in biopsychology, cognition, and neuroscience from the University of Michigan, which he utilizes to approach these problems in a human-centric way and seeks novel and innovative ways to solve them.