Tracy Scher

Sr. Director, Data & Measurement at NBCUniversal

Speaker

Tracy Scher is an expert in television and streaming measurement, currently serving as the Senior Director of Data & Measurement Strategy at NBCU. In this role, Tracy excels in creating and evaluating comprehensive measurement solutions to analyze NBCU and competitive networks across all screens. She is instrumental in managing cross-platform measurement, ensuring data quality, and exploring new methodologies to enhance NBCU's analytical capabilities. She collaborates with data science and analytics teams to develop models and reporting solutions, and advocate for NBCU’s measurement interests with industry groups.