Adriene Araujo

Associate Director of Event Services at Coca-Cola Arena

Speaker

Adriene Araujo is the Associate Director of Event Services at Coca-Cola Arena, where she oversees a diverse portfolio of operational departments including Ticketing, Event Operations, Health & Safety, Guest Services, and Merchandise. In this role, she leads cross-functional teams responsible for delivering seamless, safe, and memorable live event experiences for audiences, partners, and promoters. Known for her strategic mindset and strong operational leadership, Adriene plays a key role in aligning service excellence with the performance and commercial success of one of the region’s leading entertainment venues.

Adriene has built a reputation for driving operations in high-pressure, large-scale live event environments, combining deep expertise in venue operations, crowd management, and complex event logistics with a structured and strategic approach to planning and execution. Her work spans the full event lifecycle, from planning and stakeholder coordination to real-time delivery and post-event analysis, ensuring that every event meets the highest standards of safety, efficiency, and guest experience.

Throughout her career, Adriene has contributed to the successful delivery of major international sporting and entertainment events, including the Tokyo 2020 Olympic Games, FIFA U20 World Cup, World Tennis League, Cirque du Soleil productions, and international boxing and cricket tournaments. Across these events, she has overseen complex operational frameworks, coordinated multiple stakeholders, and supported high-capacity venue operations while maintaining rigorous compliance and safety standards.

Beyond operational leadership, Adriene is deeply committed to developing high-performing teams and empowering future leaders within the industry. She is passionate about mentorship, professional development, and creating environments where individuals can grow with confidence and purpose. Through a collaborative and solutions-driven leadership style, she fosters a culture of innovation, accountability, and continuous improvement, believing that strong, supported teams are the foundation of exceptional event delivery.