Asmaa Ghalayini

Head of HR at Electra

Speaker

With over a decade of international experience, Asmaa leads Human Resources at Electra, a two-time winner of the “Best Employer” award at the Middle East Event Show and home to 500+ employees across the UAE and KSA. At Electra, she spearheads strategic talent and culture transformation, scaling world-class event professionals. Shaped at SABIC and enriched by international NGO experience, she blends Saudi roots with global perspectives, embodying a truly glocal approach to workforce leadership. Passionate about building inclusive, future-ready workplaces, Asmaa champions a Talent 2.0 mindset, where technology, agility, and purpose empower people and accelerate alignment with the Kingdom’s Vision 2030.