Azza Hegazi

Head of Global Experiences - MENA at Snapchat

Speaker

Azza Hegazi is the Head of Global Brand Experience, MENA, at Snapchat., where she leads the strategy and execution of Snapchat’s experiential activations across the region. With over 14 years of experience in events, brand experiences, and experiential marketing, she specializes in creating immersive experiences that bring together technology, creativity, and culture. Her work focuses on transforming digital innovation into meaningful real-world connections for clients, creators, and communities across the Middle East.