Basil Yehia

Group Senior Manager – Live Experiences, Sponsorships and Partnership at Majid Al Futtaim

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Basil Yehia is a Dubai-based events and brand experience leader with over 19 years of expertise spanning live events, sponsorships, and strategic partnerships across the Middle East, Africa, and Asia. Currently Group Senior Manager, Live Experiences, Sponsorships and Partnerships at Majid Al Futtaim, he leads the strategy and delivery of high-impact corporate events and experiential programmes, including the Group's pavilion at COP28, the Ru'ya Careers Fair exhibition stand, and MAF's landmark 25th Anniversary campaign in Egypt. Basil's career spans renowned organisations including Dubai World Trade Centre and Flash Entertainment, where he delivered large-scale events across entertainment, retail, and government sectors. He is recognised for building governance frameworks, driving sponsorship strategy, and elevating brand experience at scale. A Certified Professional Project Manager, Basil brings a reputation for decisive leadership, strategic rigour, and delivering experiences that leave a lasting impact.