Ben McDonald

Director of IP and Business Operations at Stories by Zinaida

Speaker

Ben McDonald is Director of IP and Business Operations at Stories by Zinaida and a senior events and brand experience leader with more than 25 years of experience across the Middle East, Europe and international markets. Throughout his career, he has led agencies, grown major client portfolios and delivered events, partnerships and experiences for global brands including DP World, Rolls-Royce, Airbus, Disney, LEGO, Vodafone, Google and Procter & Gamble. His work has ranged from the World Economic Forum in Davos and the Ryder Cup to major conferences, exhibitions and large-scale experiential programmes. Having spent much of his career in Dubai, Ben brings a practical understanding of business growth, intellectual property development, operational efficiency and the challenges of turning ambitious creative ideas into commercially successful experiences.